Caverin Solutions analyzes with industry experts the main challenges of the AV sector in Spain

As background to the topics that will be discussed at the Digital Experience Show event 2014 organized by Caverin Solutions, some of the experts who will participate in it, the next 12 November in Madrid, They offer their vision on what the future of the audiovisual sector in Spain will be and what challenges it must face in the coming years..

Professionals with extensive experience in the audiovisual sector have contributed to the wholesaler Caverin Solutions your vision on what are the main challenges of this industry in Spain, anticipating some topics that will be addressed during the second edition of the 'Digital Experience Show' event: beyond digital signage', just as he collected Digital AV Magazine.

This event, that will take place next 12 November at the Royal Tapestry Factory of Madrid, aims to be the meeting point of the latest audiovisual communication technologies, where in addition to learning about news and solutions applied to the market, leading experts will offer their vision and trends of this industry.

Concretely, one of the topics that will be developed the most in the Digital Experience Show 2014 will be the challenges that the market faces in the coming years. As a preview, Jose Hervella, of Kramer Electronics, points out that “the main challenge is to achieve real user interaction with these audiovisual media.. "That the information is bidirectional and that it is obtained in an easy and simple way".

On the part of Scala, Jorge Mira highlights two fundamental elements: integration and measurement: “Today communication is not understood without considering its relevance and impact.”. The systems must be visually impressive, dynamic (real time) and integrable with all types of data sources. The sum of these factors leads to relevant information, attractive and measurable. And the iteration after the measurement gives us the result we are looking for.: the impact”.

For David Colomo, of Intel, everything must go through professionalization, since “everything is no longer valid in terms of the content manager, of the player and the screen”, while for the representative of Crestron, Miguel Angel Martin, The future lies in the transition to new Ultra High Definition formats (4K), where his company “is clearly committed to this type of technology and has launched a certification program where our 4K equipment is tested with different sources and monitors/projectors.”. “This way we can ensure that no problems will arise during installation.”.

Finally, Juan Lorenzo Herranz, experto en Led Display en Caverin Solutions, underlines that the main challenge is “the integration of new digital solutions into society”. Concretely, at the Digital Experience Show 2014 4K display solutions with UHD content distribution can be seen and experienced, large format systems (up to 98”), integrated touch systems, among others.

The reservation of a place to attend this event organized by Caverin Solutions, whose participation is free, It can be done through the event website at this link.