Jaime Villanueva, Caverin Solutions: “At DES’14 we anticipate the audiovisual future with an integrated offer”

With the premise of 'going beyond digital signage', the Spanish wholesaler Caverin Solutions, specialized in AV solutions and energy efficiency, invites all professionals interested in carrying it out to participate in its 'Digital Experience Show' event, that will take place next 12 November. Jaime Villanueva, CEO of this company, explains to Digital AV Magazine the news and solutions applied to this market that will be shown at the event, under the vision and experience of the main manufacturers in the industry.

The next 12 November, The Spanish audiovisual sector has an appointment with the wholesaler Caverin Solutions at the event'Digital Experience Show’ (DES’14), in the Goya room of the Royal Tapestry Factory of Madrid, which in its second edition will show not only the latest technologies and practical applications of these solutions, but the integrated proposal of this “dynamic” company, personalized, fresh and loyal” to work with the channel, as defined by its general director, Jaime Villanueva.

The next 12 November will bring together the AV sector at their Digital Experience Show event 2014, to which this year they propose to 'go further' del digital signage’. What are going to be the main elements to achieve it??

Our goal with Digital Experience Show 2014 is to be able to experiment with new trends in digital signage and applied to business, showing a concept of “more humane” technology; in addition to the latest market solutions and the opinion and expertise of the best experts in the sector. Through this event we want to simplify technology as much as possible, anticipate the future and what is to come, approaching the channel with a global and integrated offer, through total service and a fresh way of working, fun and attractive.

Dynamism and freshness in the projects, Is that the message you want to convey to the sector at DES?’14?

Yeah. In this new edition we want to show the channel the freshness and flexibility with which we work; that companies in the sector see us as a useful partner for their projects that contributes, in each phase of it, dynamism and personalization and, mainly, demonstrate that we are loyal to our channel and our manufacturers by presenting a rounded offer, complete. It is a message of optimism to the channel, offering our help so that they are encouraged to propose to end customers the latest solutions on the market.

And as far as news is concerned, What will professionals who attend the event find this year??

The main novelties that we will show will come from the manufacturers. For example, from LG you will see outdoor screens of 72 inches with 2.000 lumens, professional 4K displays in 84 y 98 inches, video walls with thin frames. Kramer will present Via Collage nationally, a wireless 'collaboration' device; while Crestron will show its 4K resolution and video routing management solutions. We will have professional audio solutions from Bosé, like the L2 model, and we will be able to see the latest news and solutions in Led display. For content management we will have Scala, that will show how your tool is capable of integrating and complementing the management software used by our partners, all accompanied by Intel solutions.

As an AV and energy efficiency wholesaler, What are your hallmarks and what do you offer to the channel?, business partners and clients?

At Caverin Solutions we offer total flexibility, learning from the channel every day, personalizing the service to the specific demand of each client as much as possible. Under our new positioning, called 'sexy'&funny’, We respond quickly and directly to the needs of our clients, offering our company as a logistics platform, financial, of services…, and giving the partner freedom to work with us in the way that best suits their business..

In recent years, the AV environment and, very especially, digital signage and digital signage, they have evolved a lot, What has changed in its adoption and application?

Indeed the market has changed and developed in a very important way.. The most significant aspect of this evolution is based on how quality ideas and content are winning the battle over support. The implementations we are seeing lately are born from a good idea and how technology has been effectively put at the service of that idea..

We are aware, however, that we still have to improve in some essential areas, such as audience measurement and the real effectiveness of the medium, information that is vital for end customers.

And in that rapid evolution, Have new sectors and environments that demand these solutions and services been incorporated or are some still reluctant??

From our experience we can say that practically all sectors that have points of sale have been activated (moda, restoration, etc). It is significant, however, the delay that some sectors, like banking, They are digitizing their points of sale.

The Digital Experience Show proposal 2014 It also involves finding new business opportunities ¿no?

Yeah, but our idea is that in the Digital Experience Show 2014 professionals can experience first-hand the technologies and solutions that will be exhibited. It is not enough to teach them; We want them to live and see their simplicity and effectiveness in each area of ​​action..

What objectives and forecasts have been set for this second edition of the event??

Our goal is to present ourselves in society, as we are in Caverin Solutions. We are aware that in recent years we have been very much in the shadow of the manufacturers.. With this event we have a great opportunity to show our personality to the channel and our desire to do things.