AMC Theaters optimizes ticket sales in its cinemas with Polytouch digital kiosks

As part of your omnichannel strategy, that seeks to optimize interaction with users and avoid waiting times in ticket sales, AMC Theaters has installed in 340 Polytouch multi-touch digital kiosks from its movie theaters.

AMC Theatres, one of the largest movie theater chains in the United States known as AMC Entertainment, has deployed an omnichannel strategy in its stores to optimize customer service and maximize business. With this objective, has installed the kiosks Polytouch of Pyramid that facilitate ticket sales, avoiding waiting times. Added to this are other online and mobile channels..

This project began with a pilot phase in which some small units were installed and given the response AMC decided to expand the implementation and replace the old systems with those from Pyramid.. The result is that about 5.000 Polytouch all-in-one systems will be available in more than 340 locations.

“AMC needed a tailored solution that would provide high performance to optimize the customer experience.”, while being reliable and resistant, capable of withstanding continued use. It was also important that it could be customized and prepared for future updates., as well as being modular and easy to integrate. Finally, AMC wanted it to present an attractive design to adapt to the structure of the cinemas. Y, all this, “It had to be backed with technical support that responded to their needs”, comments Alberto Perandones, VP Business Development de Pyramid Computer.

Pyramid has developed a customized Polytouch kiosk for this business that responds to the needs posed by AMC and offers a multi-touch screen, with IP54 rating and vertical format, that adapts to the corporate identity.

Designed with the Intel Core processor, allows up to 20 simultaneous touches, with a latency of 10 ms, and Full HD resolution. This solution also incorporates different peripherals such as a thermal printer, barcode reader and QR scanner. A complete set of features that seek interaction with users and increased sales in a simpler and more intuitive way.