The NY Rangers promote the tradition of growing beards among their fans in an interactive experience

During the Stanley Cup playoffs, The NY Rangers hockey team is letting its beard grow and that is why they have involved their fans with a visual and interactive communication experience with digital systems from MVP Interactive and thus raise funds for a charitable cause.

The sports industry, regarding technological equipment in stadiums, pavilions and events of the sector refers, has been one of the main 'adopters' of digital signage technology, for the possibilities it offers to offer a visual and interactive communication experience to fans beyond the field of play, and involve them in all kinds of activities related to their team.

One of the latest examples in this regard has been carried out in the emblematic Madison Square Garden in New York., where the Rangers professional hockey team plays, with an action in which their fans have been able to actively participate in a curious and supportive tradition that the players carry out every year during the Stanley Cup playoffs: grow a beard (Beard-a-Thon).

The objective of this interactive experience that the professional hockey team has extended to fans is marked by a solidarity initiative to raise funds for the Jardín de los Sueños Foundation, for children with cancer. During the competition, players grow beards and, Once it is finished, they hold an event when they cut it off., also to raise funds.

To develop this action, yes indeed, in real time and not having to wait for the beard to grow, the specialist MVP Interactive has installed two systems of its MorphingStations model with software developed for the occasion that allows fans to choose the beard and hair of their favorite NY Rangers player, take a photo and, Through QR codes it is registered with your data to be activated by scanning your mobile.

El sistema MorphingStation, as a digital kiosk, also integrates a touch screen, facial recognition and augmented reality technologies, as well as iBeacon. Users can also send the image to their email and share it on social networks with the hashtag #NYRBeards.

[vimeo]https://vimeo.com/126373237[/vimeo]