Wavetec Donatello Line: digital signage to convert retail environments into profitable spaces

This new plug and play line of interactive digital merchandising displays allows customers to engage in the service area and improve their experience in the establishment, as well as increase sales margins.

The digital signage solutions provider Wavetec has developed Donatello Linea, its new range of interactive digital signage displays, with LCD technology and rectangular format, available in two sizes 42 y 48 inches, with black or silver metal body, to play HD images and videos in an establishment.

Donatello Linea responds to “the changes faced by service areas, requiring the adoption of diverse solutions capable of delivering amazing customer service experiences, also increasing profitability margins”.

With the purpose of taking advantage of the customer's journey through the establishment and helping businesses connect with them effectively, Donatello Linea interactive digital screens allow customers to engage in the service area and improve the experience.

These plug and play visual systems can be located on any island of the store in order to convert any area with customer traffic or check out in other sectors into an interactive space of great value., displaying advertising and product promotion opportunities to provide customers with more information about the products sold in the establishment.

Used as digital shelves, service points or check out areas, Wavetec Donatello Linea creates new interactive experiences with the customer “that lead to an increase in impulse sales,” the company points out., for which it is delivered with different customization options and merchandising accessories, like shelves and baskets, for product placement.

This digital signage solution incorporates the Donatello media player. Besides, in large installations Wavetec has content management software (CMS) Donatello Suite for controlling information on LED screens in real time, a canvas designer and a timing scheduler section.