Randstad uses dynamic digital communication to attract the right candidate

This HR service provider has modernized 140 offices with 3.350 Digital signage screens with dynamic visual content, managed by two hundred media player of Scala, to offer an innovative communication and marketing platform in order to attract potential candidates seeking or offering employment.

With a trajectory of more than 54 Years in the HR Services Market, Randstad, based in the Netherlands, is present in 39 countries in the world with a workforce of more than 28.700 employees. With the aim of attracting new candidates with a new communication platform, The multinational has resorted to the integrator of digital signage solutions QYN, partner of Scala in the Benelux area, to renew 140 Offices with digital signage technology and dynamic visual content, as a differential element before its competition.

During the last decade, Internet has changed the way you look for a job, and those responsible for Ranstad were aware of this transformation, While it was necessary to find the perfect combination between a job and a candidate with innovative technological elements, that at that time the offices of this international employment agency did not reflect.

Until recently, the daily operation was based on using A4 pages printed with the job opportunities to be up to date. Essentially, Randstad wants to attract the attention of people looking for a new job or an opportunity, as well as potential ones who observe the new labor proposals to change at some point.

Those responsible for the company estimated that a digital visualization solution with dynamic content of Randstad's job proposals and services would improve both its brand image and its acceptance among potential candidates compared to other competing agencies..

That's why, with the recommended solution and integrated by QYN have been installed 3.300 Digital signage screens in various formats in 140 bureaux, that integrate Scala software and run on two hundred players from this same provider, and that have become a key element in the company's brand strategy.

Randstad decided to implement Scala's software to help candidates with the right job offers in a more efficient and effective way. Worked with QYN, Certified Partner of this provider, to design a series of modern digital screens that have been strategically placed within the offices and with exterior visibility to attract the attention of any passerby.

With this new solution, the Randstad logo is visible and recognizable at a great distance due to the placement in the openings of the windows of the offices of these visualization systems with dynamic visual content, replacing the yellowish A4 pages that were hung in the shop windows and that, in most cases, were ignored by passers-by.

Dynamic digital content has been developed with three main objectives: Effectively visualize job opportunities; offer companies looking for highly qualified employees, for whom Randstad is always looking for the most suitable candidates, A more prominent place in the office, and offer a vision of diversity, the volume and characteristics of open jobs the company is filling.

QYN integrator has used the Scala platform to build a solution that automatically displays any information relevant to the audience and the business., such as the outstanding jobs of major employers, as well as what they consider the most interesting jobs within a radius of 10 km. In addition, passers-by can track offers by using their smartphone via QR code on the screen.

As Matthijs Buijs explains, QYN CTO, "By creating an API-based plugin for Randstad we can combine best-in-class Scala Enterprise Content Manager capabilities with a dashboard designed specifically for Randstad employees who want to use the screens.. Similarly we create custom portals for other clients.".

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