LG deploys at ISE 2016 its new 4K and OLED Display formats as a differential in business

Expert in comprehensive projects for professional environments, the company presents at ISE 2016 its new digital signage offer aimed at boosting the competitiveness of retail businesses, hospitality, catering and corporate environments.

The South Korean multinational LG Electronics participate again in WHEREAS with a large exhibition space (hall 11 – stand K70) in which Ultra High Resolution technologies – 4K and OLED mark its new range of B2B visual products, with the aim of responding to the demand for digital signage and signage solutions and services in vertical markets such as retail, hotels, restoration and business environments that promote business in a differential and innovative way.

This is what Francisco Ramírez has pointed out, B2B director LG Spain: “We know that customer experience is key for companies. That's why, The new digital signage proposals are defined as the best ally to build customer loyalty, convey a cutting-edge image to business and, finally, boost its competitiveness and differentiation with respect to the competition”.

In this sense, the manager highlights the company's commitment to the “development of cutting-edge digital signage solutions and equipment.”, both in the form and in the service they offer, and we complement them with the maximum dedication of a 360º partner dedicated to offering comprehensive and customized projects to each type of client.. The result of this philosophy is the trust of more than 10.000 companies every year in Spain to which we offer solutions and services in the B2B area in strategic sectors such as restaurants, hospitality, retail and corporations, with comprehensive projects for each case”.

OLED technology: future of signage

One of the company's objectives is to “transfer our leadership and innovation in television for the final consumer also to professional environments”, and therefore ISE 2016 It is the best showcase to show your OLED technology, “which opens up great possibilities for the professional environment that will mark the future of digital signage.”, with a complete offering of curved devices, double-sided or even transparent”.

By not depending on backlit panels, but is supported by the self-luminescence of its main panel, OLED screens are much thinner and lighter, they reproduce a 30% more colors and reach a refresh rate a thousand times higher than any LED on the market, according to data provided by the company.

Other technological proposals in digital signage that LG presents at the contest are the LCD screen of 86 inches, in a format never seen before 58:9, which offers great possibilities for information at airports, shopping centers and retailers, as well as the video wall made up of four LCD screens 55 inches and the bezel 0.9 mm, to date “the narrowest in the world”.

Strategic focus on the client

In the digital signage area, The company highlights its strategic approach to the customer as a differential value, for which it has developed unique screen sizes on the market.

As Francisco Ramírez highlights, “we have designed unique screens, from the large format, like Ultra HD digital signage, in sizes 84, 98 y 105 inches, even the most compact, such as the 19MB15T touch monitor 19 inches and ultra-wide views never before seen in retail, all of them, with beacon solutions”.

Along with these solutions, OLED technology “represents a differential leap in terms of innovation at the point of sale,” Ramírez points out.; technology that LG already implements in global projects and that already marks the future in this environment. Our professional philosophy as a partner and the cutting-edge technology that we offer are the best guarantee to boost the competitiveness of retail businesses.”.

Content and communication solutions

How you display in your space, The company also offers companies solutions that help them better understand the end consumer and provide efficiency to the relationship with them.. All their signage monitors are equipped with beacon and Bluetooth Low Energy (BLE), that allow communication with the consumer in real time.

Gracias al sistema Smart Platform Signage, LG includes content improvements to develop customized applications that adapt to the needs of each business and also download useful content for customers. Your WebOS software can be updated via smartphone or tablet, thanks to its WiFi connectivity, “which is especially useful for hospitality or retail businesses”.

Access to the ISE Special 2016