Along with the M4B Integrator, manufacturer has signed a partnership with AmRest, owner of the KFC fast food restaurants, to install its digital signage solutions in these establishments and improve the customer experience.

Toshiba M4B KFC restaurants

Amrest, the largest independent group of restoration in Central Europe and the East, based in Poland, has been incorporated in recent years renowned brands such as KFC, Pizza Hut, Burger King, Blue Frogs, Starbucks or La Tagliatella, between others, has decided to replace printed menus from their restaurants KFK by digital signage systems.

For this, the company has signed an agreement with Polish digital signage Integrator M4Bto develop together with Toshibawhich has spent two years working, a solution of digital signage specific and personalized for AmRest with screens of the multinational Japanese with M4B Wave management software.

Located on the point of sale (POS) terminals of restaurants, menu mode digital board, the new TD-E1 of Toshiba screens with resolution Full HD (1.920 × 1.080) and a brightness of 500 cd/m², are visible from practically any place of the establishment thanks to its wide viewing angle of 178 °.

Toshiba M4B KFC restaurants

Screens Toshiba TD-E1, with panels Led backlit and coating antiglare to display the same image and with the same quality from any position, offer uninterrupted operation during the whole trading day of the restaurants KFK.

As explains Iwoma Sarachman, Director of public relations for AmRest, "provide the best experience to our restaurant customers is of the utmost importance for us, and the appearance and the environment is a key aspect. The new digital menus developed by Toshiba and M2B are a perfect solution to improve our service to the client".

For his part, Kris Lin, responsible for sales of Toshiba Europe Business Display Solutions business, underscores his satisfaction because "AmRest has chosen Toshiba to provide its KFC restaurants with digital menus. This agreement with a brand with such international recognition is fantastic news for our business solutions and professional displays, in addition to a fantastic climax to twelve consecutive months of strong growth in Europe."


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By • 16 Feb, 2016
• Section: Study cases, OUTSTANDING, Digital signage, Display, dynamic Advertising