Illy transmits the quality of his coffee through a great videowall in his store on Regent Street

The emblematic Italian coffee shop in London's Regent Street has transferred this philosophy of quality of its products to the display screens with Samsung solutions and Peerless-AV supports so that customers enjoy the quality of their products and let themselves be seduced by promotions.

Distributed over two floors, illycaffé Regent Street is one of the star stores of this brand of coffee located in central London, offering a modern atmosphere, elegant and welcoming to its customers, with Italian works of art adorning its walls and a unique hanging chandelier commissioned and made with 216 cups of espresso of this brand.

In line with its strategy of 'passion and quality for authentic Italian coffee', its managers have wanted to promote among the customers of this emblematic store this concept of brand identity, as well as offering them promotions and related campaigns with the help of creative visual solutions while tasting their products in a relaxed environment.

For this project, illy has collaborated with Samsung and with Digital Signage Solutions Centre (DSSC) Europe, service provider for Digital Signage solutions of the South Korean multinational, to install a videowall, in configuration 4×3, as well as two menu board screens and another in the seating area.

The videowall, located on the wall above the counter, is formed by twelve Led display of 46 inches of Samsung's ultra-thin frame UD46C, showing images and messages of illy marks. In addition, it has an axis and function of rotation of the image, allowing the company's marketing team to create content in landscape or portrait mode, with the possibility of turning them, no image distortion.

For installation, DSSC Europe chose twelve supports for videowall in horizontal mode of the model DS-VW765-LAND of the specialist Peerless-AV, that offer the necessary alignment and thickness required for the gap, so that the screens fit perfectly and are fixed against the wall with a spring mechanism located on each support and another slide for quick access to its back.

As Dmitry Rizol points out, B2B Solutions consultant at Samsung Electronics, "We are very pleased to use Peerless-AV video wall supports for the vast majority of our international projects, and we had no doubts in this case about the selection of the product to be used."

The DS-VW765-LAND mounts were installed with the DS-VWS013 spacer kits and eight DS-ACC-VW765 trigger cables from this vendor, thanks to which the engineers of DSSC Europe were able to perfectly place each support avoiding the multiple approximations and calculations during this process, using Peerles-AV's eight-point micro-tuning technology.

"The reaction of customers when seeing the videowall and menu boards has been very positive -says Mirko Piciccio, manager of illy Regent Street-. It offers a fantastic background and definitely contributes to the atmosphere we want to create for them. We've noticed that people are interested in the content when they're near the counter and when they're sitting inside the store.".

The project is part of the program Simply Done of TD Maverick, business division of audiovisual solutions of the wholesaler Tech Data, with Samsung and Peerless-AV as its represented brands.

Other articles on DSSC Europe, Illycaffe Regent Street, Peerless-AV, Samsung, Simply Done, TD Maverick, TD Maverick Europe, Tech Data