City Football Group extends Tripleplay's digital signage and IPTV platform to its Melbourne headquarters

With the aim of improving local and global communication between its headquarters, This sports consortium has once again opted for Tripleplay solutions for its Australian headquarters, which they also use to motivate soccer teams and as entertainment.

Melbourne City Football Club is a professional football club that competes in the Australian national league (Hyundai A-League), in the top category of women's football (Westfield W-League), and in the national youth league (Foxtel National Youth League), property since year 2014 of a consortium formed by City Football Group, owner of the English club Manchester City FC and the North American club New York City FC..

When the Australian team became part of this consortium, communication both at the local level, with Melbourne office, as global between the different City Football Group headquarters, located in London and Manchester (United Kingdom) and New York (USA) became a fundamental element that had to be improved.

For this, Those responsible for the consortium took as a basis the digital signage project carried out at Manchester City with the supplier's technology Tripleplay, as a novel and effective tool that allowed them to interact dynamically.

How Ian Wilson explains, Infrastructure Manager at City Football Group in Australia, “Our colleagues in the United Kingdom had done a great job in finding a technology partner for the deployment of digital signage systems at the Etihad Stadium and at the head office in London, what they did with Tripleplay, so we followed your recommendation in the Australian team with easy to operate technology, "It facilitates both local and global communications and can be used for both staff and players.".

The regional headquarters of City Football Group in Melbourne thus opted to deploy the digital signage and IPTV platform of the specialist Triple Play through its local area network (LAN), centrally controlled, which can also be updated through the organization's global network (WAN) in the United Kingdom in order to have effective internal communication.

“Digital signage technology is a very visual medium, agile, modern and effective for local and global communication that guarantees that both staff and players know what is happening in the organization and has saved us a lot of time in disseminating our messages. IPTV integration on the screen offers a more striking and versatile design that informs and entertains simultaneously., Wilson points out..

Besides, This digital signage and IPTV solution is also used to motivate Melbourne City FC players before matches. “It has been an added benefit and really popular throughout the club and City Football Group, since in the period before the games we visualize loops of great moments of the season and strategies against competitors that capture much more attention and help inspire the team to success. “We are very satisfied with our decision to work with Tripleplay solutions”.