Signes discusses the benefits of wayfinding in interactive digital signage projects

More and more elements are involved in the use of digital signage, as well as the components of a network in such projects. This manufacturer and integrator of corporate identity and digital signage of spaces has identified the options and advantages of digital wayfinding to offer users more information.

Many organizations are increasingly turning to digital signage as an alternative to traditional print communication, that allows for a more dynamic customer relationship, interactive and resolute that the second. Signes, specialist in the development and implementation of digital corporate identity systems, as well as in the needs study for space signage, discusses the options offered by a digital wayfinding system to improve communication.

As they point out from this company, to understand what options a digital wayfinding offers, it is essential to first understand the types of wayfinding maps and their corresponding features, the type of information, as well as the way it is presented:

static, the digital display simply shows a map and the associated information. The user does not have the possibility to request an alternative route or route with specific information about their query. However, in this kind of static communication, the use of colors, Graphics, animation and other techniques enhance the information displayed and make viewing the map on the digital screen more eye-catching and engaging.

2.5D/3D view, referenced in the first case when using angled views and shaded representations changes the perspective image. Both provide realistic information about locations located on multiple floors and/or levels of a facility.

Non-interactive dynamics, provides information that can change based on a CMS (content management system) or updating the database, among others, for the introduction of new locations, while it does not offer the user a direct response to the query embodied on the screen.

Interactive dynamics, that allows the user to select, see the details and zoom in on the destination you want to go to, as well as get alternative routes and directions.

Interaction is usually done on a digital touch screen. Maps often highlight the origin (where the user is at that time) and the specified destination, which in some cases is completed with alternative information and promotional content.

Once the decision has been made to include a digital wayfinding in a digital signage project, Signes managers point out that it is imperative to follow the steps below: identify the objectives (including tour information); decide whether or not digital signage should be interactive; create the maps; improve communication with alternative information or promotional content; define the placement of screens, mainly in areas with high traffic and influx of people, such as inputs and outputs, and keep the database permanently up-to-date.

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