Esprinet creates an AV Pro business unit to strengthen its presence in the audiovisual market

With this strategy, it reinforces the service for clients of integrative AV channels, corporate y SMB. The new division will be directed by Marcos Larroy and supervised by Javier Aldea as Business Unit Manager.

In order to strengthen its presence in the audiovisual market, Iberian Esprinet has created a new AV Pro division, that together with Telephony, Consumer Entertainment and Home & Smart Life, will be directed by Marcos Larroy and supervised by Javier Aldea as Business Unit Manager. village, Before joining this position he was Sales Director at Crambo.

With the creation of this new division, Esprinet reinforces the service for clients of integrative AV channels, corporate y SMB, providing them with a personalized offer, financing formulas, credit for your operations, in addition to a complete portfolio of leading and niche brands to provide complete and comprehensive solutions in the audiovisual market..

According to the study presented by Context recently, the Large Format Displays market, that encompasses ultra-large and interactive screens, has been increased by 24% in Europe in the second quarter of 2016, compared to the same period of 2015.

“If this trend is confirmed, both in digital signage and in education, hospitality and AV companies will be the most in-demand and innovative vertical markets, That is why we have considered the need to create an independent division dedicated exclusively to all the projects that may arise and to be able to work on them with the required professionalism” comments Marcos Larroy., director of the Telephony Area & Consumer Electronics.