The World Masters of Projection Mapping will debut in Amsterdam with the best artistic creations

This initiative to showcase the best projection mapping solutions, which will take place 14 from January to 9 February 2018, is the result of business cooperation between Amsterdam Light Festival, Integrated Systems Events and those responsible for the RAI exhibition center in the Dutch capital.

The so-called World Masters of Projection Mapping will take place from 14 from January to 9 February 2018 in Amsterdam, and will have as its enclave the façade of EYE Film Museum , in which the work of the five best artists participating in this competition will be shown.

The creativity of the finalists will be showcased on 8 February and a jury of experts will decide the winner, which will be officially announced on the last day of WHEREAS 2018 in it Amsterdam RAI, as part of an exclusive event with all finalists, according to the initiative between Amsterdam Light Festival, Integrated Systems Events and the convention and exhibition venue to showcase the best projection mapping work.

The challenge for the artists will be to create a work of video art that is projected onto the extraordinary three-dimensional architecture of the EYE Filmmuseum., to experiment with projection mapping from multiple points of view, and which will be completely visible to the public from the ships sailing on the IJ, the pier near the Central Station and the Amsterdam Tower, and which will also be broadcast in high definition and live on the Internet.

Amsterdam Light Festival is a cultural event held annually in winter that showcases light works of art., custom designed on the canals and in the old Marineterrein. For your part, Integrated Systems Events es el productor de Integrated Systems Europe (WHEREAS), the largest audiovisual systems integration competition, held at the RAI exhibition and conference center, the largest in Holland.

Para Lennart Booij, artistic director of Amsterdam Light Festival, “With this first edition of the World Masters of Projection Mapping we are willing to show the artistic level of high-quality projection mapping, combined with the possibilities of technological innovation. It is an excellent opportunity to exhibit art on one of the most emblematic and spectacular facades in Amsterdam, since for more than four weeks, “EYE Filmmuseum will be the canvas for contemporary and accessible video art for all to admire and enjoy”.

In this line, Mike Blackman, general director of ISE, underlines that “the addition of World Masters of Projection Mapping to the Amsterdam Light Festival presents the best in creative skills, technical and production. I think it will be very important for ISE exhibitors and attendees., and the fact that the final takes place during the edition 2018 adds to the excitement. “We are delighted to be working with both RAI and the Amsterdam Light Festival on this new adventure and make it a great success.”.

For your part, Paul Riemens, CEO of Amsterdam RAI, “connect people, the ideas and visions in our venue create quality and added value for the organizer, expositor, visitor and the city. By opening our network and supporting event organizers in Amsterdam, We generate a platform that will enrich this connection even beyond the days of the contest and will link to new partners”.