The CentrO Mall in Oberhausen (Germany) has been recognized for improving the customer experience with this manufacturer technology deployed in this impressive visual project.
On September 29, at the Governor House Hotel, London, Daktronics He received the second AV consecutive Award retail project category, and awarded by the installation carried out in the CentrO Malllocated in the German city of Oberhausen.
"We are very excited and is a great honor to accept this award for our work with Unibail-Rodamco and Admemori due to the transformation of the CentrO Mall - Pete Ehart explains Vice President of sales for EMEA and Latin America of Daktronics. This project reflects the impact of the contained Admemori immersive along with innovative Led technology that offers our company."
The unique combination of curved Led screens, as it ensures this steering, "encourages a new experience in the main atrium of the Mall. This award is a recognition of the work of our engineers, who always accept the challenges that are presented to make reality the ideas and concepts of customers".
The visualization project in this mall is composed of ten curved Led screens of Daktronics, located in the central atrium of the Mall Center, offering 250 square meters of creative surface. These screens operate coordinated to offer a special atmosphere to the visitors.
Unibail-Rodamco, one of the main groups within the commercial property sector in Europe, the study of design and digital art Admemori, teamwork with Daktronics, selected to transform the heart of the CentrO Mall through a creative solution that It involved video content in 360 degrees using Led technology.
Philippe Lebron, co-founder of Admemori, said about this project that "design installation in the main space of the Mall in order to offer a moment of relaxation to visitors to contemplate the contents showing the" screens. The content is displayed using all screens as a unified support".
In this project, Lebron reminds that "we design the 'immersive' concept of the Digital Dream at La Défense in Paris and now in the Centre Mall to Unibail-Rodamco." The strategic objective is to become a mall visit a memorable experience; increase the permanence of undecided buyers, and offer advertisers a 'immersive' where you can get impact on your target audience. A pleasure has been working with Daktronics on this project."
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• Section: Study cases, OUTSTANDING, Digital signage, Display, Events, dynamic Advertising