In his first participation, the wholesaler offers tours by the stands of the brands that represents domestic and international clients and explain your value proposition.
Charmex, B2B supplier of audio-visual, has given one further step in its business and in its international expansion strategy, participating for the first time with its own stand in ISE 2018 in the Ámsterdam RAI (hall - stand K130).
The company has two objectives in these four days of the event in Amsterdam. The first is to serve its customers national and international, for which, in addition to receive them in their exhibition space, conducts tours at the stands of the brands it represents, such as Hitachi, Vivitek, Unilumin, Samsung, NovaStar, Christie,...
The second and no less important, is to open operations in the European market and promote the internationalization strategy that the company began already in the year 2014, with the opening in Colombia of its first office in Latin America, and which intensified last year with the presence of Charmex InfoComm Las Vegas fair and the subsequent opening of a showroom in Lisbon (details on) digital AV).
To serve its customers and potential and follow this line of expansion, the company has in Amsterdam with a team of 35 experts from different areas of business (product, commercial, Executive Heads of the international area, managers, responsible for of) care providers and staff in the area of marketing), to provide maximum value and attention to those attending the event.
"ISE is the ideal platform to give visibility and boost our image at European level, since it is a priority market for our company," says the CEO of Charmex, Santiago Verdú.
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