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JCDecaux revolutionizes Singapore's OOH advertising landscape

The agreement signed with LTA grants it management and maintenance, for seven years, of advertising shown on 1.459 bus stops. The concession includes 800 advertising screens.

JCDecaux Singapore

El Land Transport Authority (LTA) has awarded an exclusive seven-year contract to JCDecaux to be responsible for the management and maintenance of the advertising that will be displayed on 1.459 bus stops, distributed throughout Singapore, an area that has a population that exceeds 5,6 million inhabitants.

The concession includes 800 advertising panels, comprising digital screens, especialmente en Orchard Road, offering a complete digital OOH network in the city. JCDecaux will deploy its intelligent digital solutions to maximize the impact of advertising and create a better experience.

JCDecaux won its first bus advertising award in Singapore almost 20 years, a contract that launched the brand's operations in the area. During this first concession, of 1999 a 2011, pioneered numerous innovations such as the introduction of double-impact advertising in in-city locations and creative 3D designs on bus roofs.

JCDecaux Singapore

With this award, JCDecaux will expand its presence in Singapore, including major financial districts, as well as shopping and leisure centers in Orchard, Scotts Road y Shenton Way. In addition, will also reinforce its brand in urban areas that have a high concentration of tourists and professionals such as Beach Road and Tiong Bahru.

The addition of the bus platform to the brand's existing airport portfolios, shopping centers, cinemas and billboards will strengthen the presence of the brand in the country, allowing advertisers to reach a wide range of audiences on the go in various segments.

“This is also a time to bring our best digital media assets combined with our unique content management platform to this smart city., SmartContent, that will serve to enrich the way in which brands communicate with the millions of passengers and pedestrians who pass through these areas daily.”, explained Jean-Charles Decaux, co-CEO of JCDecaux.

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