Trison's digital signage solutions adapt to Ecoalf's sustainable fashion philosophy

In the Berlin store, several rotating totems have been installed in the window, a large LED screen and another embedded in a column. In Madrid, It has opted for a large skylight and another large-format, high-brightness curved LED..

Ecoalf, the sustainable fashion brand that makes clothing from fishing nets, tires and even with plastic bottles, has chosen Trison to incorporate digital signage solutions in all your points of sale.

The challenge that the brand proposed was to integrate this technology in such a subtle way that instead of standing out in space, it accompanied its brand philosophy and eco-sustainable model..

It was a different retail project, in which technology could not break with the image and concept of Ecoalf. This is why the hardware should not be intrusive and had to be recessed into the furniture., letting visual content be the main link between technology and brand philosophy.

What was sought was to incorporate a solution that integrated with the brand philosophy without being intrusive., providing an avant-garde aesthetic and adapting to the architecture and interior design of each space.

Sustainable shopping experience

For Ecoalf it was vital to make known all the work behind each product so that its customers can visualize the creation process of the garments and accessories they are buying.. In this way, and in a context of international expansion of the brand, The collaboration between Trison and Ecoalf arises for what would be its first flagship store abroad, in Berlin.

Ecoalf opens its European flagship in Berlin's Mitte neighborhood with furniture, design and architecture designed from recycled materials and using renewable energy. Your goal: offer a sustainable shopping experience.

The space, in addition to housing the brand's new collections, It has become a resting place with books, gardens and projections about underwater life that gain dynamism thanks to the visual technology integrated into the store.

Trison has installed several rotating totems in the window in this flagship, a large LED screen and another embedded in a column that acts as a bottle rack.

The firm chooses Madrid, your hometown, for its flagship in Spain. It is an open space, where sustainable fashion merges with technology. At the back of the store there is a large skylight and a large, high-brightness curved LED screen that help create a different atmosphere., where the client can imagine how the clothing items float on the seabed.

Digitized corners

Ecoalf proposed two objectives to Trison for the digitalization of its corners in department stores: that the brand had visibility from any perspective and differentiation compared to the rest of the brands in the plant.

To respond to the first objective, Trison proposed the integration of a large Led screen at the top of the corner, which in some cases would be 'L' shaped and in others covering a column. Content is also one of the pillars to generate visibility: branding content with the brand name and claims, content inspired by the seabed, nature…

So that the Ecoalf corner could be differentiated from the rest of the brands, The aim was to ensure that customers could enjoy a shopping experience in these department stores., This being the differentiating factor of the brand, that each visit was unique and different.

The selection and updating of content following notable dates (Valentine's Day, Black Friday, Christmas…) They contribute to creating different environments in the same setting, turning the corner into a dynamic and unique space..