InfoComm Colombia will show the advances of videomapping as an expression of contemporary art

At the fair you can see the most recent technological advances for large-format shows such as mapping shows and large concerts.. 4K projectors over 50.000 lumens and sophisticated amplifiers and speakers will be the stars of these shows.

The art of projecting images in large formats on walls, constructions of irregular architecture and objects has ceased to be a show for crowds to become a plastic expression that has moved from biennials and fairs to museum halls and installations in the form of video art..

This language that creates and produces moving images has created different forms of expression such as video installations., video sculptures or ambient video. In addition, other ways of projecting images on static or moving objects have become popular.: over the water, in it, personas, animals or the spectator public itself with the artistic manipulation of colors, shapes and graphic effects such as holograms, creative lighting, virtual reality and augmented reality with the use of powerful software, high resolution projectors and screens.

Victor Alarcon, project manager de InfoComm, professional audio and video fair to be held from 23 al 25 October in Bogotá, assures that “the challenge of videomapping is very great, Well, with the passage of time, people are increasingly difficult to surprise, and being exposed to new media, it is very easy for them to lose interest. However, beyond technology, talent prevails, “imagination and the desire to surprise”.

For your part, Diego Rosero, country manager de Epson Colombia, states that “technology is fundamental in the development of digital art because today elements such as projectors of more than 50.000 Lumens and Led technology have given a twist to this artistic trend. Video servers and media server programs for managing shows have made mapping advance hand in hand with realism, the versatility, the color, the brightness and dynamism of the images”.

Representatives of video art

Artists like Wolf Vostell, who used the electronic image as an artistic material for the first time; And Graham, who has been experimenting with video art on sculptures for five decades; Nam June Paik, pioneer in the use and manipulation of video from television monitors; and Bill Viola, who became known for his works of altarpieces made up of images that compose narratives, They are some of the pioneers of video art.

In Colombia, one of the most representative artists in this art is Leonardo Vila. His work stands out for the permanent innovation in the use of images and the use of the latest technology for his montages such as the video art piece called 'Jaguara', which stood out in 2018 at the event of Burning man and Nevada (USA).

At InfoComm, which will be carried out from 23 al 25 October in Corferias, will have a space and will be present in the now traditional audio demos, which this year for the first time will occupy a space of 1.500 square meters. Some of the most prominent brands such as All Music will participate here. (db Technologies), Yamaki (d&b Audiotechnik), Sonic Design (Adamson), Super Audio, THE audio, RCF y Audio Concept.

These demos will take place on 23 y 24 October in the large hall of Corferias and will give Colombian entertainment businessmen the opportunity to appreciate the latest models of microphones, consoles and speakers.

All the technological and conceptual trends of this art, based on professional audio and video technology, This year they will have their own space at the InfoComm fair, event organized by AVI Latin America y AVIXA, and that will bring together more than 50 speakers and multiple spaces dedicated to professional training around a large commercial exhibition and a professional networking space.