BrightSign Helps Revitalize and Unify Communications at Rockefeller University

The center has a digital signage network made up of more than four dozen XT244 players. These deliver the content to an equal number of LG 49UH5C 4K displays from 49 inches, with supports, custom power management frameworks and infrastructure.

BrightSign has collaborated with C&G Partners to implement an extensive digital signage network in the Rockefeller University from New York. The center wanted to replace its legacy system of easels and posters with a custom-made digital signage network. Launched campus-wide digital initiative to better promote academic conferences, teacher candidate symposiums, evening lectures and your campus orientation directory.

Digital signage was deployed in strategic locations on campus, which has an extension of 14 acres, and in its new expansion, the Stavros Niarchos Foundation – David Rockefeller River Campus.

In total, More than four dozen BrightSign XT244 players stream content to an equal number of screens LG 49UH5C 4K de 49 inches, with supports, custom power management frameworks and infrastructure.

BrightSign players were chosen by C&G Partners for its durability, low maintenance, video and graphics processing power, and its ability to integrate with the platform Signagelive CMS, used to manage content.

“BrightSign players offer our customers a combination of reliability, ease of maintenance, smooth playback and, what is more important, a choice of software”, comments Jonathan Alger, managing partner of C&G Partners.

The system had to account for countless types of content and communicate with diverse audiences ranging from Nobel Prize-winning scientists to new visitors.. Content and design had to be accessible at a glance, but also captivating for deeper insight, effectively communicating key information, to both internal and external audiences.

C&G Partners established best practices for length and quantity of content, with customization based on the specific needs of Rockefeller University. To that end, A location plan was developed for the installation and configuration of the screens, taking into account campus architecture and visitor flows. These were configured in diptych and triptych format., based on each specific location.

To capture the institution's innovations in bioscience in a compelling way, C&G Partners took real biomedical images generated in university laboratories and transformed them into abstract art. This work of art was used as a background for animated spots and in the development of eye-catching brand content..

Custom templates were designed for each of the different types of content that could be easily populated by internal teams.. The color palette was defined not only to be captivating, but as a system to easily delineate different types of information.

It was used Adobe Creative Suite para generar plantillas de contenido porque la universidad ya tenía un equipo bien versado en este programa.

“Nuestro trabajo creativo combina lo técnico, lo artístico y lo comunicativo, lo cual no siempre es fácil”, continúa Alger. “Y, of course, la presión es un poco mayor cuando sabes que estás usando imágenes científicas como arte que será visto diariamente por los ganadores del Premio Nobel en la vida real. Pero la Universidad Rockefeller siempre ha sido un cliente muy interesado en hacer las cosas de la manera correcta, y eso hace que todo valga la pena para nosotros.”

La unificación de todas las plataformas de comunicación digital de la Universidad Rockefeller no sólo educa a los estudiantes, teachers and visitors, but also ensures uniform presentation of the university's brand identity.