Media One Italia selects BroadSign for the transformation of its DooH network
Italian digital advertising network is adopting this digital signage provider's Help platform to improve its operations, sales capacity and enhance the digital screens that are distributed throughout the country.
BroadSign Aid, the out-of-home digital advertising platform (DooH), has been selected by the Italian advertising agency Media One with the aim of boosting your business and promoting a digital transformation of your main commercial signage assets.
The Media One network reaches millions of people every day thanks to thousands of screens, static and digital, located in strategic and high-traffic points in the country, like train stations, along its national highways, bus stops and at Rome Fiumicino airport.
The company has launched a project to streamline static and digital operations, improve sales capabilities and enhance digital displays throughout Italy, who has trusted the BroadSign platform Help.
After the acquisition of the company Ayuda (more data in Digital AV), BroadSign has integrated this platform into its proposal out-of-home to manage business operations. For this it includes an end-to-end ERP, a native digital signage platform based on ads and partner integrations that enables media companies to access new digital revenue streams and modernize their business models.
Digital displays will also be integrated with BroadSign Reach (SSP), the sourcing platform that makes DooH inventory available to global buyers through familiar workflows, which suits both media owners, the DSPs, advertisers and agencies, and that will now allow the scheduled sale of ads on the Media One network
For Riccardo Parigi, CEO of Media One, “Broadsign is the ideal partner to help us manage all our static and digital signage assets in the most efficient way possible.”. “We are excited to work with their Reach platform to offer advertisers more flexibility and the ability to deliver more relevant content across programming.”.
Also, Maarten Dollevoet, Please buy a BroadSign, “We are pleased to be working with the Media One team to help them maximize the value of their assets and expand in an exciting new era of programmatic digital media.”. “The addition of Media One’s DooH digital inventory to our programmatic delivery is a great opportunity for all our DSP partners to reach new audiences in Italy.”.
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