Chinese architecture and Nordic minimalism merge with the sound of Genelec

A sound system based on speakers has been installed in the Mikkeller Shanghai bar 4030, that adapt to the aesthetics of the premises and its acoustic needs.

When Mikkel Borg Bjergso started experimenting in his kitchen with his childhood friend Kristian Keller in 2003, The initial idea was to recreate the beer they liked the most and save some money in the process. Currently, Mikkeller exports craft beer to more than 50 countries and has the same number of bars and restaurants worldwide.

The last adventure is called Mikkeller Shanghai, the brand's first bar in China and a step into a new and developing market. An establishment with a beautiful fusion between Chinese architecture and Nordic minimalism, including a series sound system 4000 of Genelec.

The bar's design revolves around raw and natural materials, with wooden furniture and soft lighting that contrasts with the concrete floors and exposed brick. Genelec speakers 4030 They adapt to the quality and aesthetic criteria of Mikkeller Shanghai.

Four are installed in the main bar area, comprising a series of seating areas and the bar counter itself, and other equipment covers the store space located in a semi-enclosed mezzanine that overlooks the main bar, where customers can purchase merchandise and bottled beer to go.

The bar is run by Martin Aamodt, socio gerente de Mikkeller Shanghai. Aamodt has lived in Shanghai for many years and previously ran a Mikkeller bar in Copenhagen. He is also a musician, so naturally it places a lot of importance on the sound experience of the bar. “I have traveled quite a bit and have noticed that Genelec speakers are widely used in upscale restaurants and bars., as well as in some live clubs”.

Genelec sound systems have become a popular choice in bars and restaurants thanks to their crystal-clear audio delivery at low levels that allows customers to enjoy music without it becoming intrusive into customer conversation..

“I think a good system for this type of environment is one that goes unnoticed.: people have fun without realizing why. However, “Anyone with musical training or interest in it quickly realizes that we have good speakers”, aclara Accepted.

Likewise, the simplicity of the configuration also stands out.. “Genelec is specialized in active speakers, What is it that we have with the 4030. This means there are no additional expenses on amplifiers - including installation time- and we don't even need a subwoofer. It's powerful enough to deliver the SPL I need and still have plenty in reserve. It is a relatively compact speaker, but the sound is really big. I also like that there are so many different options when it comes to mounting brackets and other accessories.”.

The system was installed by Nanjing integration specialists, Forcpace, which used adjustable wall mounts to ensure each speaker had an optimal angle. Individual room response controls on the back of each speaker completed the acoustic setup. Besides, each can be individually adjusted for sensitivity and tone.

““I wanted a simple, high-quality plug-and-play solution that our non-technical staff could easily handle and that would integrate seamlessly into the environment.”.