3D creativity comes to urban digital furniture for the first time

The Play Live circuit! of Clear Channel Australia Show, for the first time, a 3D effect on urban furniture (on more than four hundred screens) carried out by BCN Visuals in the campaign PHD Media Spain for Volkswagen.

The campaign to promote the new and electric Volkswagen ID.4 100% SUV will be broadcast on the circuit Play Live! from the foreign advertising specialist Clear Channel, to be seen on more than four hundred screens nationwide, with a piece developed by BCN Visuals simulating a 3D effect so far never seen in urban digital furniture (watch attached video).

The objective of this campaign by the strategic media planning agency PHD Media for Volkswagen is transmitting innovation, gain notoriety and achieve great coverage through 3D creatives adapted mupis and supports of digital urbans of Madrid, Barcelona, valence, Seville, Malaga, Bilbao and Vitoria.

For the first time in the world you can see a 3D creativity in the outdoor environment of urban digital furniture, with great coverage and frequency, since until now such animations and creativities in three dimensions had only been carried out on large format Led screens.

The design of this innovative 3D creativity in this type of outdoor digital media has been tailor-made for this campaign by BCN Visuals, adapting to this type of advertising format and positioning and commercial coverage needs.

As Monica Kohnel explains, Clear Channel's commercial director, “it has been a challenge and many weeks of work getting the ultimate piece that conveyed a 3D effect, while being true to the image of innovation demanded by Volkswagen. It's been worth it., because it's going to impact millions of people in seven cities who won't be left indifferent to the campaign. This is a good example of how we can scale technologies and creatives to our supports”.

Other articles on BCN Visuals, Clear Channel, Phd, Volkswagen