Sonos enhances the sound experience at Liverpool FC with its technology

At the start of the football season, he Liverpool FC has signed an agreement with Sonos to be your official audio partner and offer the best sound experience to your fans at Anfield Stadium.

With a multi-year agreement with the English team Liverpool FC, the audio specialist Sonos will be the official product and audio content partner of the Anfield stadium, club headquarters, with the aim of improving the fan experience during matches.

This is what he points out Pete Pedersen, vp. Sonos Marketing: “Sound has always been a fundamental part of sport because it injects energy into matches, whether when players listen to music to motivate themselves before going out on the field, when fans chant in the stands or when recreating the stadium experience at home”.

In this sense, Pedersen points out that this collaboration is based on the search “of a team and a hobby that shared our passion for sound. Anfield's electric atmosphere and the city's deep musical roots made Liverpool FC the perfect candidate”.

As part of your multi-year contract, Sonos will be in charge of creating immersive sound experiences in the stadium, focusing especially on the interior rooms and areas for the players, in addition to the AXA Training Centre, the club's sports city.

«There is a clear harmony between Liverpool FC and Sonos; We share a great passion for the soundtracks of our experiences - underlines Matt Scammell, commercial director of this football team-. Sound is what makes Anfield such a special place: when our fans push the team, the number player 12 creates that atmosphere that changes games. We're looking forward to working with Sonos to connect our fans around the world with the sound of Anfield.”.

With millions of followers around the world, the sound of Liverpool FC passes through the walls of the stadium, resonates in many other towns and cities and connects fans from all corners of the world.

Sonos will work closely with the Official Liverpool Supporters Clubs to recreate the unique atmosphere that exists in the stadium, in order to bring it to the homes of fans who watch the games through the home theater products of this audiovisual company.