Red Bull Racing PPDS

Digital signage systems and Led screens, professional monitors and TV make up the contribution that PPDS perform as a partner and supplier of the equipment Red Bull Racing F1, during the current season 2022 of the FIA World Championship.

This collaboration of PPDS as an official supplier of Red Bull Racing F1 (RBR) will allow the team to use its entire portfolio of visualization products during the twenty-three races of the FIA World Grand Prix 2022, as well as at its headquarters in Milton Keynes, in the UK.

As they point out from the company, far from a traditional technology supply agreement, this announcement is the result of extensive collaboration and meticulous proof of concept during 2021 (year in which Max Verstappen won the team's first Drivers' Championship since 2013 for RBR) with the range of screens and professional solutions of Philips, outperforming the competition, to become the official partner of choice for the team's VIP hospitality needs.

"We are proud and excited," he said. Cottaar Rum, PPDS Marketing Director- to become an official supplier to the Red Bull Racing team that, as our company, understands the true value and benefits of having close and deeply aligned working partnerships to achieve goals".

As this manager adds, "We have worked to fully understand the deepest needs of RBR by identifying the most suitable screens and designing from scratch the Led videowall; all of them solutions that not only match their visions and ambitions, but they surpass them for the new season".

A formula for success

Red Bull Racing F1Taking advantage of PPDS sponsorships in the sports field, along with partnerships with teams of the stature of Harlequins, current champion of the Premiership Rugby Union Englishwoman, the agreement with RBR provides for the use of sixty screens and professional Philips monitors by the hospitality team in the 23 Grand Prix racing events during the season 2022 of the FIA World Championship, starting in Bahrain (Asia) the next 18 March.

To fulfill RBR's desire to offer vip experiences beyond the grandstand this season, a set of professional Philips displays will be installed inside the sleek Red Bull Racing Paddock Club, bringing F1 enthusiasts closer than ever to the action.

Located above the team garages and the pit lane, with a view to the starting and finishing line, Red Bull Racing Paddock Club will also include four professional TVs Philips MediaSuite and two Philips B-line, which will provide live coverage on 4K UHD of the career, access to exclusive content behind the scenes, links to the RBR pit lane and audio streams from the drivers and team.

Guests will also be able to virtually experience the races on the track for themselves., in the racing simulators of RBR, which will be equipped with powerful gaming monitors from sister company AOC.

The RBR Paddock Club will feature a large Led screen L-Line 9000 UHD, of 10 m² and pixel pitch of 1,5 Mm, in order to create an immersive and engaging interior visual experience. With dimensions of 4.85×2,05 metre, one Led videowall of 48 cabinets, in configuration 8×6 eliminates the pressures and challenges of long installation and uninstall times for RBR equipment, with the whole solution built in two custom-made and very durable boxes.

Designed by PPDS and manufactured by the Dutch company Ampco Flashlight B.V, unique mounting mechanism allows two folded half-screens to come together seamlessly, giving the appearance of a single surface, while the suitcases allow a safe transport of the equipment.

for Martijn van der Woude, director of international business development at PPDS, "When it comes to F1, every second counts, both on and off the track. A gigantic Led wall that has to be installed twenty-three times a season, in a busy environment with time and space constraints, may seem unfeasible to some. However, in PPDS is just the kind of challenge our teams enjoy overcoming, and that working together with our partners we achieve, ensuring RBR guests engage with the most immersive experience, high quality and visual on race day, available anywhere in the F1 Paddock Club".

To pass on the benefits of this new sponsorship to its partners, PPDS will soon introduce a new incentive from its program that will offer a number of personalized F1 experiences "that cannot be bought with money", underline from the company.

"With a television audience that exceeded four hundred million in 2021, the 'appetite' for F1 continues to grow, and there's nothing like experiencing the sound of engines and the roar of crowds in person," Cottaar said.. We will share some of the benefits of this amazing relationship with our partners, the details of which will be announced soon".

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by • 1 feb, 2022
• section: Case studies, outstanding, HIGHLIGHTED Case Study, Digital signage, display, Signal distribution, Events, business, Dynamic advertising, Streaming Media