Clear Channel and Broadsign strengthen the DOOH platform in Europe

The expanded partnership between Clear Channel Europe y Broadsign for the UK unlocks media buyers' access to more than 3.000 LaunchPad outdoor displays from the first.

The programmatic offering of the pan-European advertising platform Clear Channel LaunchPad (more data in Digital AV) has been reinforced by the association with Broadsing, so programmatic media buyers (automated and direct) You can use this line DOOH screens in UK.

Advertisers will gain access to Adshel Live, a DOOH network with more than 2.500 screens and Malls Live in UK shopping centers with more than 500 clear channel screens, to which is added the offer of LaunchPAD in this country.

“Given the current advertising climate and changing consumer behaviors, DOOH is evolving at a dizzying pace and brands, Agencies and DSPs want in on the action. “Strengthening our partnership with a prominent media brand like CCE helps promote DOOH for the industry at large.”, explains in a statement Maarten Dollevoet, Broadsign Chief Revenue Officer.

From similar activations in Italy, Spain, Netherlands and other European regions, also expands programmable DOOH available throughout Europe through Clear Channel LaunchPAD, opening up more unified regional advertising opportunities for brands.

Since Channel LaunchPAD is powered by audience data from the data platform Clear Channel Radar, This development will create possibilities for brands to run targeted programmatic campaigns at scale, according to the statement.

“This is a great milestone for Clear Channel Europe, as we have focused on accelerating the growth of LaunchPAD over the last twelve months. More brands and advertisers can now take advantage of prime OOH real estate in the region, with more than 9.000 digital platforms in eight European markets”, underlines Andy Stevens, CCE Chief Data Officer.

The objective of this initiative is, According to Stevens in the statement, “make it as easy as possible to access our inventory across multiple SSPs and this partnership with Broadsign marks the next step in implementing that strategy across Europe”.