Madrid Digital Arts becomes a benchmark for immersive cultural experiences

Experiences through time and space thanks to technology is what it offers Madrid Digital Arts – MAD, a new center based on the knowledge of producers Layers of Reality, I AM Produce y Stardust, that has counted on Ditec Communications to design the immersive solution.

Located in the Nave 16 of Madrid Slaughterhouse, the center of immersive experiences Madrid Digital Arts – MAD, It began its activity a few months ago with the aim of becoming a reference and innovation space within the city's cultural offering., as well as in a 'laboratory' for experimentation of science and technology content.

With a surface of 165.415 m2, of which 1.200 will be dedicated to the projection area, MAD is a project based on the experience of Spanish production companies Layers of Reality, responsible for the creation and management of Ideal Barcelona, one of the first digital arts centers in Europe, y I AM Produce, along with the Dutch Stardust.

The first large-format immersive production with which MAD has begun its activity has featured the work of the Austrian painter Gustav Klimt, which had previously been held in the Ideal Barcelona space.

On both occasions, the specialist Ditec Communications has been responsible for the AV engineering project and the installation of the immersive solution, like the projection in 360º of the main room, the spaces dedicated to allowing visitors to enter through the virtual reality in decisive moments of the artist's life and work, as well as the interactive tools.

The visual experience plays a fundamental role in this exhibition, which together with the electro-acoustic reinforcement configure the solution to offer visitors an immersive experience. Specifically, The designed project has a laser projection system made up of 43 equipos del fabricante Epson, whose content is reproduced with the help of BrightSign.

Electro-acoustic reinforcement, designed to create an immersive sound space, is carried out with systems of THE audio, specifically with the series Artec 500 y Vantec, along with processors Biamp The effect.

With the aim of providing intuitive use and complete integration of all elements, The management of all audiovisual equipment is carried out through a control system Extron, programmed and designed to adapt to the needs of the space, for which Ditec Comunicaciones has worked on the design and development of the project with Layers of Reality, I AM Produced by Stardust.

“The sound systems are strategically arranged to optimally cover the entire audience area, ensuring dynamics for the application, maintaining homogeneity of pressure and tone throughout the room –explains Álvaro Plumed, DAS Audio Facilities Manager, that integrates with the projection design, associating independent channels for each projected area and thus carrying out the immersive audio process”.