Galceran Group chooses Led Dream for Under Armor AV equipment

As a technology partner of Galceran Group, Led Dream has been responsible for the supply and installation of Led screens, monitors and structures for the first store in Barcelona of this fashion and sporting goods brand.

Located in the shopping center Westfield La Maquinista, one of the most visited in Barcelona, the first store of the American company Under Armour marks the consolidation strategy of this sports fashion brand in the Spanish market.

With a surface of 450 m2, The brand has had the help of Galceran Group, distributor specialized in retail and global brands, that has had its technological partner Led Dream for supply, installation and integration of Led screens, professional monitors and the necessary structures.

Specifically, the store has two indoor Led screens, of 1.5×2,5 meters and pixel pitch de 2.6 mm, located behind the checkout and in a part of the store, which displays information and images of new product launches and other interactive brand content, to enhance the user experience.

Besides, Two professional monitors have been installed at the store counter. 43 inches and 4K resolution, of the model LG UH5F-H, in which images are also broadcast and integrated with speakers to reproduce audiovisual content that captures the attention of buyers.

This project at Under Armor, they point out from Led Dream, “It joins others carried out in the commercial retail environment with Grupo Galceran, as in the launch of the first GAP brand store in Barcelona, inter alia".