Daktronics at SOHO Estates

Each of the two Led screens of Daktronics Measured 12,8 meters high by 2,88 meters wide and will have a separation between pixels of 6 millimeters to offer sharp and clear images to people passing through this place.

Two Led screens of Daktronics on the outside of the building Soho Estates in London will offer an enhanced visual experience with advertising and informative messages to those who walk through this privileged location of the British capital.

John James, Managing Director of Soho Estates Limited, "We are delighted to add these displays to this vibrant area of London.. The aim of the displays is to promote new and innovative ideas. Leicester Square is a cinematic destination and Soho Estates is delighted to enhance it.".

Patrick Halliwell, regional director of Daktronics, "These displays bring an exciting and engaging insight to the messages being shared in London.. Working with Soho Estates has been a great experience and we are looking forward to the launch of these new screens bringing light to this great location.”.

Each of the two Led screens Measured 12,8 meters high by 2,88 meters wide and will have a separation between pixels of 6 millimeters to offer sharp and clear images to people passing through this place. They have environmental protection that ensures they work as expected of them in the exterior elements of London.

This new installation, will once again make clear that Daktronics provides digital technology solutions that offer flexible programming for multiple advertisers, as well as quick and easy changes to content, as you can see in other screens such as Piccadilly Lights.


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by • 27 feb, 2023
• section: Case studies, Digital signage, display