Led screens: The importance of content

The use of Led screens is increasingly popular and, therefore, It is essential to pay attention to how the content looks in them., explains Carles Forné, Product Manager of Visual Media de SeeSound, who advocates for content created pixel by pixel to achieve a 'WOW' effect.

Creating quality content is critical to success in today's digital age. The use of Led screens is increasingly popular and, therefore, It is essential to pay attention to how the content looks in them.. There's no better way than, to achieve a effect WOW on these screens, a Content created pixel by pixel.

Our day-to-day life is an accumulation of stimuli; We get up and look at our phones; We start the car with the navigator to go to work and, Once we arrived, We turn on the computer. We have become accustomed very quickly to a graphic and virtual environment, to get information through a screen.

Much of the 'ease' we feel when using a simple screen is, Absolutely., by how the information is presented to us and its graphical environment. That the letters are not too large and we are invaded by other important information; that the buttons are just the right size to interact with them, as they are annoying if they are oversized; that the images are seen with definition and detail...

Here comes the important part, since most people choose unconsciously. Choosing one app or another for the simple fact of "I like it more" and "if they do more or less the same thing... but I prefer this one.".

It is in this aspect that our work as audiovisual professionals is fundamental: transmit information so that when viewers receive it, they say "like" or even a simple WOW.

The use of LED screens in any space is becoming more and more common every day, from concerts, Press Rooms & Tips, through retail and hotels, Airports & Stations. The highly modular versatility of these visual systems offers a range of possibilities in terms of sizes, Resolutions & Applications.

Precisely, Such modularity raises a question of: the resolution. Habitually, 'standard' content is FHD (1.920×1.080Q) or UDH (3.860×2.160Q) And they work perfectly for monitors with these types of resolutions. The problem arises when it comes to an FHD video that you want to display on a 780x780p LED screen. Neither the resolution nor the look (16:9) Agree.

What are the solutions?? The most commonly used tool is the famous Climbing, Like it's the salvation of everything, which leads to its abusive use.

This tool cSqueeze or zoom in on pixels Bearing in mind that if, For example, we need to put a 1,000p wide video on a 500p wide LED screen, The scaler is going to 'discard' half of the pixels, Losing image definition.

When the scale factor is very large, The image is going to be affected. That's why the stair climber works when we have to vary very little, having a very low scale factor.

An even better solution is to crop the image, Show the 500p we are interested in from the content, This ensures that the display displays a quality image, even if it's only part of it. but, without a doubt, The optimal solution is pixel-by-pixel content creation, taking as a reference the resolution of the LED screen on which it is going to be displayed.

Creating content pixel-by-pixel means that The content must have the exact resolution of the screen to maximize image quality, as well as ensuring that every detail is clearly seen. In addition, By creating content in this way, ensures that it fits perfectly to the specifications of the display, avoiding problems such as distortion or stretching of the image in favor of its sharpness.

When a viewer looks at a screen with content that is not well adjusted to their resolution, Probably because scaling was used too much, He doesn't like what he sees and won't pay more attention than necessary.

Despite making all the possible investment in an LED screen that meets the best specifications on the market, If the content is displayed incorrectly, Nothing we do will do.

An example of this was an incredible video of a starry night in the middle of the mountains, with spectacular image quality and 4K resolution (4.096×2.160Q). The problem came when you wanted to scale to an 800p wide screen...

The photographer was stunned to see that a third of the stars had disappeared, And the stars that had the most pixels were just dots. All the investment to take the photograph and the purchase of an LED screen was forgotten by showing content that was not what the author wanted to express and, consequently, The viewer didn't experience that feeling either WOW that did exist in the original creation.

The quality of the content is essential to achieve the effect WOW desired on an LED display. All the investment made can have a return below expectations by the mere fact of displaying the content poorly. Its creation pixel by pixel and adaptation to the specifications of the display are essential to ensure the highest image quality.

Carles Forné

Visual Media Product Manager SeeSound

 

 

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