The Avenida de la Paz pharmacy relies on Samsung and Traulux for its digital signage

Behind the counters, for public service, two vertical screens have been installed 55 inches Samsung and in one of the showcases a 1.5 Traulux JFIX Led system has been located×2 metros.

In order to achieve a different and dynamic communication, the Avenida de La Paz pharmacy has included monitors Samsung indoor and outdoor Led screens Traulux for your infrastructure digital signage.

Located in Getafe, has quickly stood out as a leading pharmacy in the area due to its patient-centered approach. Since its opening in September 2018 in the Bercial neighborhood, this establishment of 185 square meters has sought to adapt to the new languages ​​of the digital world to communicate in a more dynamic way, versatile and fast.

Two years ago two were installed vertical screens 55 inches Samsung behind the counters for customer service, all managed with the software MagicInfo from the same manufacturer for the contents.

Given the optimal response from customers, has been installed Traulux JFIX Led screen of 1.5×2 meters in one of the windows that face the roundabout in the direction of El Corte Inglés del Bercial and the Getafe hospital, which delimit the neighborhood.

These screens are used as digital signage, to establish direct communication with customers who come to the pharmacy, providing health advice and business communications. They are used intensively, seven days a week and during 12 hours a day. On average, nails 1.750 people visit the pharmacy every week.

Advised by the AV integrator IT Plus y Charmex, have included Traulux's JFIX screens in the showcase. With a shine of 5.000 nits, These panels designed for outdoors are ideal for both outdoor installations, as for those interior installations that require high luminosity, as is the case of the Avenida de La Paz pharmacy window.

“Since we implemented these screens, we have adapted our pharmaceutical messages to this digital support”, comments the pharmacy team. Among the most significant improvements they have experienced, the ability to go further in communication with the public stands out., since the monitors allow them to extend their messages beyond the physical limits of the pharmacy. Besides, They have managed to establish a different communication, direct and dynamic with customers both inside and outside the pharmacy.

For installing the screen in the shop window, The design was adapted by creating a pedestal/cabinet that supports the equipment and adjusts to the aesthetics of the establishment and the place where it is located..

For your part, Samsung's two interior screens replaced others they previously had with low image resolution. Among the advantages they have experienced since the installation, highlight greater visibility and an improvement in the quality of the visual impact.

“We now have the ability to provide more information and commercial messages, both inside and outside the pharmacy. In the digital world in which we are immersed, Communication with customers requires dynamism, motion, versatility and speed, and thanks to this solution we have achieved it”, says the team at the Avenida de La Paz pharmacy.

With its innovative approach and the incorporation of digital screens, The Avenida de La Paz pharmacy has managed to strengthen its presence in the community and establish a closer connection with its customers, offering relevant information and promoting your commercial offer effectively.