The Avenida de la Paz pharmacy bets on Samsung and Traulux for its digital signage

Behind the counters, for customer service, Two vertical screens of 55 Inch Samsung and in one of the shop windows a 1.5 Traulux JFIX LED system has been placed×2 metre.

In order to achieve a different and dynamic communication, the Avenida de La Paz Pharmacy Has included monitors Samsung Indoor & Outdoor Led Displays Traulux for your infrastructure digital signage.

Located in Getafe, It has quickly stood out as a go-to pharmacy in the area due to its patient-centric approach. Since its opening in September 2018 in the Bercial neighbourhood, This establishment of 185 Square Meters has sought to adapt to the new languages of the digital world to communicate in a more dynamic way, Versatile and fast.

Two years ago, two were installed Vertical Screens 55 Inch Samsung behind the counters for customer service, all managed with the software MagicInfo from the same manufacturer for the contents.

Given the optimal customer response, a Traulux JFIX Led Display from 1.5×2 meters in one of the shop windows that overlook the roundabout in the direction of El Corte Inglés del Bercial and the Getafe hospital, which delimit the neighborhood.

These screens are used as digital signage, to establish direct communication with customers who come to the pharmacy, providing health advice and business communications. They are used intensively, seven days a week and during 12 hours a day. On average, some 1.750 People visit the pharmacy every week.

Advised by the AV integrator IT Plus and Charmex, have included Traulux's JFIX screens in the showcase. With a brightness of 5.000 Nits, These panels designed for outdoor use are ideal for both outdoor and outdoor installations., as well as for those indoor installations that require high luminosity, as is the case of the window of the Avenida de La Paz pharmacy.

“Since we implemented these screens, We have adapted our pharmaceutical messages to this digital medium”, Comments the pharmacy team. Among the most significant improvements they have experienced are the ability to go further in communication with the public, as the monitors allow them to extend their messages beyond the physical boundaries of the pharmacy. In addition, They have managed to establish a different kind of communication, Direct and dynamic with customers both inside and outside the pharmacy.

For the installation of the display in the shop window, The design was adapted by creating a base/closet that supports the equipment and adjusts to the aesthetics of the establishment and the place where it is located.

For its part, Samsung's two indoor displays replaced others they previously had with low image resolution. Among the advantages they have experienced since the installation, Greater visibility and improved visual impact quality stand out.

“We now have the ability to provide more information and commercial messages, both inside and outside the pharmacy. In the digital world in which we are immersed, Communication with customers requires dynamism, movement, Versatility and speed, And thanks to this solution we have achieved it”, says the team at the Avenida de La Paz pharmacy.

With its innovative approach and the incorporation of digital screens, The Avenida de La Paz pharmacy has managed to strengthen its presence in the community and establish a closer connection with its customers, offering relevant information and promoting your business offer effectively.

Other articles on Charmex, Avenida de La Paz Pharmacy, IT Plus, Samsung, Traulux