PPDS creates the 'Muse Digital Art Prize'

This initiative created by PPDS invite professional artists, as well as applicants from all over the world, to share their creative visions in the face of present and future environmental challenges. The finalists will display their works on a screen Philips Zero consumption tableaux.

The new Muse Award for digital art organized by PPDS, exclusive global provider of professional displays and audiovisual software solutions from Philips, “It is a pioneering international competition in the world and inspired by the environment that connects artistic visionaries with the sector's leading sustainable technology”, they point out from the company.

In line with the PPDS strategy of enhancing business environments, more efficient and ecological leisure and learning through sustainable technology, This new cultural initiative invites artists to help imagine and inspire “the energy of tomorrow”.

He Muse Award for digital art will reward twenty finalists with the opportunity to present their works at the world's first 'zero emission' art exhibition what, organizada por PPDS, will take place in a prestigious international institution of Milan (Italia) next November.

This initiative, which arose from the collaboration between Luca Guariniello, PPDS marketing director for Italy, y Julia Rajacic, art conservator, has received sponsorship from the MNAD (National Museum of Digital Art), an autonomous cultural institution created by the Italian Minister of Culture with the aim of uniting generations and communicating through art the possibility of “becoming digitally aware citizens”.

As Guariniello explains: “Faced with the great challenges derived from the global social and environmental crisis, it has become urgent to find new ways of seeing and doing: find the energy for tomorrow. Communities facing great uncertainty need to be more innovative. In this context, “The role of creativity together with technology is key to shaping truly innovative future scenarios and experimenting with promising solutions.”.

With the launch of the Muse Award for digital art “We continue to open new paths,” says this manager.- and we use our Philips Tableaux zero consumption displays to present the first zero-emission digital art exhibition in Italy, bringing together the world's most artistic minds to inspire us all to do more and safeguard the future for generations to come.”.

To Julia Rajacic, “This initiative represents an opportunity for visual artists to approach a totally new medium.”. Participants will be the first in history to create works of art that will then be displayed on a screen without power. Our goal is to inspire a new generation of artists who seek to integrate eco-sustainable guidelines into the creative process., from studio practice to exhibition”.

Exhibition Terms

All works submitted to the Muse Award for digital art They must be designed for presentation (in portrait or landscape format) on a screen Philips 25” Tables (16×9) and send before 20 October 2023.

The works will be reviewed individually by a expert jury, composed of digital art specialists, museum directors, art conservators, renowned international critics and artists, which will be announced in the coming weeks.

Rated to date as the world's most energy-efficient digital signage series, Philips Tableaux range can deliver vivid static content 24/7 remotely in any environment and is capable of operating completely unplugged and without consuming a single kilowatt of electricity.

He next 7 November the twenty finalists for the Milan exhibition will be confirmed and announced, in which the works will be prepared and delivered wirelessly on the same number of individual Philips Tableaux screens installed for the event.

The jury for this award will determine the three winners, together with the votes of visitors to the exhibition collected through the website Instagram created for this purpose. Each of these winners will receive their own Philips Tableaux screen, and the artist who comes in first place will also win 3.000 euros.

After this year's contest, will be prepared and published carbon footprint report, in which the transportation of personnel will be taken into account, the packaging of the material, shipping, energy consumption and printing and carbon will be offset, a work that will be carried out by the Italian sustainability company Ustainable.

Ron Cottaar, director de marketing de PPDS, points out that “with this award, We invite artists from around the world to share their visions to imagine a better future for the world of tomorrow and inspire us on our transformative journey as individuals., communities and organizations.

Although participation is open to artists from all over the world, “Every year a country will be designated to host the final exhibition,” he points out.. In the first edition of Muse Award for digital art, Italy has been the country chosen to host this pilot initiative”.

For your part, Stefan van Sabben, Global Director of CSR and Sustainability at PPDS, adds that “we believe that actions speak louder than words and, as a company, we have given top priority to sustainability. It goes far beyond checking boxes., credentials and certifications, but permeates everything we do visibly through our sustainable hardware and software solutions., as well as behind the scenes in factories and offices. “This award is a magnificent opportunity to amplify this message”.