7thSense marks a technological milestone at Sphere Las Vegas

With innovation in immersive entertainment as a premise, the grand opening in Las Vegas of Sphere The fundamental element to achieve this is the reproduction system of 7thSense, with its new Performer range at the forefront, to promote content on the large LED screens inside and outside.

The recent official inauguration of Sphere in Las Vegas has been a milestone in what will be live entertainment from now on. Two of the distinctive features of the American campus: its inner plane Led screens 14.864 m2 and his exterior of 53.883 m2 with the so-called Exosphere, are powered by media server technology, pixel processing and show control 7thSense.

Sphere's large indoor Led screen is, to date, the highest resolution in the world, of 16Kx16K. With a height of 787 meters and more than 4.000 m2 of viewing area, This massive visual system envelops the audience to create an immersive environment like never before..

For your part, Exosphere It is the largest outdoor Led screen in the world; a vivid canvas that has captured international attention with a wide range of artistic and brand content since it began its first tests and actions a few months ago (more details in Digital AV).

The size and scale of Sphere required a playback engine like no other system in the world. Behind the scenes of the venue, 7thSense's innovative range of products, known as Performer range, drives Led screens.

This is what he points out David Dibble, CEO of MSG Ventures, a division of Sphere Entertainment: “Sphere Led screens redefine the meaning of immersive. inside, Never before has this immense scale and field of vision been combined with this level of clarity, while the exterior is a dynamic canvas that has already become a new world landmark.”.

In this technological process, Dibble highlights that “7thSense has been a valued partner in delivering high-quality video playback solutions to MSG for over a decade.”, and we trust the team to work closely with us to meet the unique demands of Sphere. The result is an experience that makes the audience go from simply watching content on an LED screen to feeling like they have been transported to new places.”.

To Richard Brown, 7thSense CTO, “The opening of Sphere in Las Vegas allows us to present our new Performer range, which includes the servidor multimedia Actor, the pixel processor juggler and conjurer, a multimedia generation solution. These products, developed over several years, are designed to take advantage of the SMPTE ST IP video transmission 2110”.

Specifically, Sphere's pre-rendered content is saved “in a solution network attached storage (NAS) and is transmitted in real time to dozens of media servers -duck-, each of which outputs 4K video at 60 frames per second through a ST distribution network 2110, “a world first in terms of technological capability on this scale for a live entertainment venue.”.

7thSense Juggler pixel processors are responsible for combining playback media with other video sources, like cameras, to create overarching compositions that tell immersive, larger-than-life stories.

“The integration of these products into Sphere is not just a step, but a leap forward on our path towards innovation. “I am immensely proud of our team and everything we have achieved.”, afirma Brown.

7thSense has been working with the MSG team since 2011 and brings its many years of experience in transmitting pixels to high-quality, uncompressed megadisplays. Precisely for this reason it was chosen to create a reproduction system, fully redundant and mission critical, capable of playing both multimedia content at full resolution and without compression as well as generative content, in addition to supporting concerts and live events.

Los 7thSense Juggler pixel processors are critical infrastructure on the path that takes the image to the screen, so reliability is a primary concern, in addition to providing an innovative mechanism to introduce video from external sources into the premises, such as feeding production trucks.

Bryan Hinckley, CEO of 7thSense, highlights that “since 2004, Our company has been at the forefront of identifying and resolving inefficiencies and challenges in the management of very large video systems., constantly raising the bar in user interaction, For both technical experts and creative minds. “We have created a solution that will forever redefine the landscape of live performances and immersive experiences.”.

Also, Matt Barton, president of 7thSense, He assures that “being part of a team that has broken the existing limits in immersive experiences and entertainment is truly overwhelming.”. This remarkable achievement is the result of years of unwavering dedication and innovation, and I extend my most sincere congratulations to all those involved.”.