Ingram Micro embarks on a disruptive model for the channel at its 20th Symposium

Always with the premise of facilitating the work of the channel and increasing its business, Ingram Micro has concluded the twentieth edition of its Symposium with a clear slogan "leading the market with its new Xvantage platform", A disruptive model that more than 100 people have been able to learn about. 2.500 professionals who have attended your event in Fira de Barcelona Gran Via.

Ingram Micro has materialized the motto of its 20º Symposium: 'The Revolution of Change’, Not only because of this significant celebration of your event with the channel, or because of its new location in Fira de Barcelona Gran Via, with more space (of 3.500 m2) to accommodate this year's one hundred exhibitors and service to professionals after years of convening in Las Arenas, but for the implementation of "a Revolution and disruption in the distribution market".

This was assured to the summoned media by its vp. and Country Chief Executive Iberia, Jaime Soler (in the attached image): "At Ingram Micro we like change And we promote it. It doesn't scare us, and hence this new location of the Symposium, new offices and the creation of Xperience Center and the launch of a disruptive platform in the distribution market as a Xvantage".

This "transformative and disruptive" proposal is based on the evolution made by the wholesaler by structuring its business in two areas: volume, "A more transactional market that has declined in recent years", and solutions, "A value market that is growing a 23,3%, not product-oriented, but project-oriented", Soler explains.

That's why, the head of Ingram Micro emphasizes that "It's not just about innovation, You have to be disruptive to bring the best solutions and reach the largest number of end customers through our channel. We live by and for the customer And we want your experience with us to be a very positive one, That's always been our value.".

A proposal that has as its core Xvantage, An ecosystem made up of three platforms: For Associates, for customers and for manufacturers. "It's the digital twin of Ingram Micro, Because the market changes and so does our platform. The journey we're taking with Xvantage is groundbreaking for our industry and what sets us apart.".

specifically, Soler explains that it is about A data-rich platform that uses artificial intelligence technology. "We have the best team, that continues to be trained on the platform so that it redounds to the customer, making the management easier for the distributor in a single order, in which you can include hardware, Software & Services".

According to the data provided by this manager, all of its distributors are already operating Xvantage and there are four manufacturers on the platform, with the foresight of having everyone, around 150 in Spain, by the end of this year.

Xperience center as a value of success

One of the milestones of this transformation proposal highlighted by Soler are the new offices that opened this year in Barcelona, with the so-called Xperience Center, "a commitment to unified communications and AV technology and solutions; training and service to the channel and its manufacturers, that all employees use in our day-to-day work".

Since its launch in May (All the details in the report made in Digital AV), 142 customers and 20 End Users have visited Xperience Center, "A success that has materialized in more than 42 Closed Projects and some 2 million euros", Soler points out.

Two decades of collaboration

The celebration of the 20th anniversary of the Ingram Micro Symposium has been supported by more than 2.500 professionals and a hundred exhibitors who have showcased their solutions as part of the wholesaler's different business units: ProAV, DC/POS, cloud, Data Center, Core Business, Security & Cybersecurity, devices and more.

With more than 1.000 m2 available this year at Fira de Barcelona compared to the rest of the editions, Soler stressed that "this new location means A distinction for our entire industry in this innovative business environment".

A value proposition, solutions and services that were complemented by the Speakers Corners in which the manufacturers detailed their technological proposals and the so-called agoras with the participation of the main executives of Ingram Micro, such as that of Jennifer Anaya, SPV global marketing, who pointed out that the wholesaler "arrives at the 90% of the world's population thanks to being present in 61 Countries. We have 160.000 customers and 1.500 Suppliers".

These are significant figures in Ingram Micro's global business that Anaya attributes to the fact that "we have been pioneers in investing and thinking outside the box".

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