Concept transforms a space to celebrate events with LED video

A German high-end fashion manufacturer has trusted the distributor Concept International to transform an old patio into an event environment, that stars in a 270” Led video wall, with pixel pass 1,5 mm and 4K resolution.

This global fashion and lifestyle brand transformed a former underground courtyard into a company events area at its Metzingen headquarters., southwestern Germany, that he uses for internal acts, product presentations and expert talks, with the possibility of transmitting them live to other company headquarters in the world.

At the stand from event zone, of some 450 m2 and known internally as Arena, offers up to two hundred seats overlooking a presentation space and a videowall Led montado a 4,5 meters high.

Since the purist architecture of glass and exposed concrete offers excellent lighting conditions in this space thanks to a large front of floor-to-ceiling windows and a glazed gallery, The visual technology chosen was an LED video wall.

These LED video systems can reproduce images and videos with great clarity, even in very bright environments or with direct light incidence. At the same time, The installed LED video wall has light sensors which can dim the brightness provided, of until 600 cd/m², if required, so that the public is not dazzled even when the ambient light is low.

Specifically, A 270” LED video wall from the manufacturer has been installed FutureLed, own brand of Concept International, in format 16:9, con pixel pitch 1,5 mm and 4K resolution, which offers a wide viewing angle to display images and videos with high chromatic fidelity and without color distortions that can be seen from all seats in the grandstand.

“The large format Led video wall, of 6.08×3,42 metros, It is composed of one hundred display modules (10×10) -explains Susanne Martini, display expert and business development director at Concept International distributor and system supplier-. The technology chip-on-board (COB) used offers a high level of robustness for the panels, because here the LEDs, unlike SMD technology, They are completely fused into a substrate.”.

Thanks to the COB technology, display modules “are mechanically much more stable and have a continuous front surface, like LCD screens - Martini emphasizes -. They can be assembled perfectly, borderless, and images and videos appear as if they came from a single screen, even on very large surfaces. Modules are splash resistant, They can be cleaned and are mechanically insensitive”.

Another important factor in this project has been the integration of the Led video wall in the space design concept. To achieve this, it was inserted into a wooden wall covering high quality, created with acoustic panels, which had to exactly harmonize the space and be flat in terms of installation depth.

Since Led video walls usually require an installation depth of less than 10 cm for assembly, This could be done as the client desired., with the corresponding adjustment by the installation team.

“The conception and technical planning phase of the entire project lasted about six months,” he recalls. Rolf de Boer, general manager of systems integrator MPM Media Technology GmbH, company that has also integrated imaging technology, sound and space control Arena, in addition to providing support to the fashion brand for major events that are broadcast live.

“At the time of launching the project, Things had to happen very quickly -continues de Boer-. Installation of all technology was completed in two and a half weeks. The implementation of the Led video wall took a week due to the adjustments for its integration. This effective implementation would not have worked without the perfect cooperation of the parties and the quick delivery of our distributor, Concept International”.

In this sense, Other elements that Boer highlights in this type of projects is that “in recent times, The decision to use LED technology has always focused on price, but, lately, speed of delivery has been added as another important factor. In that sense, in addition to the high quality of the FutureLed video wall, the short-term delivery capacity It was also a reason for his choice. Concept International was able to deliver in four weeks”.

This is stated by the head of Concept International: “We adapt to the level of experience of the systems integrator and offer various service packages to cover all the elements necessary for a complete solution; from the advice and selection of pixel pitch suitable, the size and shape of the Led video wall with respect to the specific conditions, support with the necessary peripheral technology, until the dialogue with local service partners for the installation”.