Kramer appoints Brooke Ellingworth as EMEA channel director

Kramer Brooke Ellingworth canal EMEA

Brooke Ellingworth, Experienced AV executive, takes over channel management Kramer in EMEA to offer partners new levels of support, tailored to specific regions, among other responsibilities.

With more than sixteen years of experience in positions of responsibility in important companies in the AV sector., Brooke Ellingworth will continue, from her new position as channel director for EMEA of Kramer, the transformation and growth strategy of this part of the company's business.

Among his main responsibilities, Ellingworth will provide new levels of support, tailored to specific regions, and foster more aligned relationships with your channel partners, new and existing.

Powered by Kramer and working with partners like Sony, Jabra and Netgear, the goal is offer complete meeting room solutions for any business, with the business market, governmental, educational, health and entertainment among its main clients.

At the orders of Peter Baxter, vp. senior de Kramer, Ellingworth will be responsible for renewing and restructuring the company's current channel strategy to increase sales and growth opportunities in local and international markets, while expanding brand awareness on a global scale.

In this last aspect, Kramer has set an internal goal to become the preferred brand for advanced technology solutions in the global market within the next five years.

A key focus for the company's strategy is the provision of more localized offers, customer-centric and tailored to specific regions. To achieve, Brooke Ellingworth is already reviewing Kramer's current network of channel partners in EMEA, in addition to contemplating new alliance opportunities, including distributors, systems integrators and other suppliers and specialists of AV/IT/CU services.

Progress in this regard will be announced during the company's participation in WHEREAS 2024, of the 30 from January to 2 from February to Barcelona Gran Via Fair (pavilion 3, estand D300).

After making his position official, Ellingworth has pointed out that “the most important thing is to know the channel in depth and establish true and lasting relationships.”. That means really understanding who they are., your relationship with us and ways it can be improved. I have to make sure we have the right partners who are committed to accompanying us on our journey., and we have identified some incredible opportunities”.