Canon is committed as much to broadcast and cinema as it is to business and integration

one more year, Canon has returned to WHEREAS to showcase your AV offering for the corporate environment, educational and virtual production. Some teams, which, as Jaime Martínez explains in this video interview, film and video specialist in Iberia, They are easy to use and cover a wide range of possibilities.

Show the functionalities and application environments of its extensive line of PTZ cameras (from the 100 to the 700), controllers, large sensor camcorders, VR/AR and EOS R cameras, has been the main objective of Canon's attendance at the Barcelona fair, WHEREAS 2024.

A 'wall' was created in their stand’ of PTZ cameras to demonstrate how their technology can support the AV channel through your sistema AF inteligente for a wide range of productions, especially in corporate and education environments, and improve hybrid workspaces.

On the corporate set it was possible to see how the PTZ cameras work with the sistema de Auto Tracking by movement. This application allows these devices to automatically track presenters during university conferences or similar, meaning there is no need for a camera operator.

Virtual production

In the virtual production environment, Canon highlighted how its EOS R5 C camera, with the lente dual Fisheye, can record content in virtual reality in 180 degrees and see it with virtual reality glasses. Also thanks to the OBS system you can stream in VR.

In the virtual study part, and thanks to the collaboration with Brainstorm y Alfalite, two sets were designed: one with an Alfalite Led screen and another with a chroma key. The objective was to show how cameras can be used, both entry-level and high-end, for scalable virtual production scenarios.

In addition, and amid the growing need among many e-commerce and online retailers to take high-quality product photography in-house, Canon has partnered with OrbitVu to show how your photography ecosystem can streamline the process, taking product photography, modeling for marketplace, retail… thanks to AlphaStudio XXL.

“Once again Canon has shown that it has solutions for both the broadcast and professional cinematography part and the corporate and integration part.”. An ISE 2024 solutions have been seen for all these environments”, explains Jaime Martínez, film and video specialist in Iberia.

Access to the ISE SPECIAL 2024 a Digital AV