Stella McCartney digitizes its stores with Sony Bravia and Trison

The Bravia range of professional displays from Sony are being installed globally in flagship stores Stella McCartney to promote your winter campaign. A project carried out by Trison, in which the image quality, Flexibility and configuration for each establishment and the sustainability of the equipment are key.

In collaboration with the fashion designer Stella McCartney, the multinational Sony has deployed its range of Bravia professional screens, specifically the BZ40L models, BZ35L and BZ30J, in eleven of the flagship stores that this British creator has in the world to digitize your windows and promote your collections.

As each of these reference establishments required a different configuration, depending on the size and layout of the showcase, For Stella McCartney, a visual solution that could install easily and remain flexible to any necessary reconfigurations.

The display solution of choice for the digital integrator Trison in the United Kingdom and Stella McCartney that responded to their needs was the range of Sony Bravia professional screens, that have been installed with Custom designs and flexible layout in each of the British fashion designer's eleven stores.

Based on the collaboration between Sony and Stella McCartney, which began at the beginning of 2024, when Bravia professional screens were used to show the winter collection show during the Paris Fashion Week and its sustainable manifesto in favor of Mother Earth (more details in Digital AV), the designer has not hesitated to trust again in quality, design premium and sustainability of this equipment for your stores.

The BZ40L screens, con Deep Black Non-Glare coating technology, offer optimal image quality, while mitigating reflections even in the most difficult lighting conditions, like the bright and colorful facade of a store.

Just like in her fashion show in Paris, the designer wanted a mix of screen sizes to maximize the impact. The BZ30J model has 4K optical image quality, with exceptional color and contrast, and is available in a compact 32” size.

“Our global Stella McCartney flagships show the brand essence and experience, so it was vital that the audiovisual solution was capable of delivering the high image quality premium necessary for show creative energy, the fashion and shocking details of our winter campaign 2024 -they explain from this company-. Sony technology not only helped us bring this vision to life, but rather shares our values ​​of sustainability and innovation”.

For this project, explains Peter Critchley, CEO of Trison in the United Kingdom, “We have leveraged our global presence to deliver a high-quality, professional solution for Stella McCartney's flagship stores which has been really exciting for the entire team.”, and something that only we, working with a brand like Sony and its impressive BZ range, “we could offer”.

After the success of the winter parade 2024 by Stella McCartney during Paris Fashion Week, “It has been a privilege to work with the designer again in her new stores, with technology as the central axis to promote its collection - he adds Mark Stanborough, business development director at Sony Europe. We pride ourselves on the extraordinary image quality and premium technology our Bravia professional monitors can provide., taking into account sustainability from the initial concept to installation”.

Sustainability as the axis

As a progressive luxury brand, Stella McCartney strives to create products with the lowest possible environmental impact, while taking responsibility for the resources used and the consequences for people, animals and the planet.

With this vision of the future, the brand is committed to the fight against the degradation of biodiversity and climate change, and that the entire fashion industry works to achieve transformations that impact our ecosystem in general.

Equally aware of its environmental impact and that of its products, The multinational Sony is committed to sustainability, from the development process to the visual experience, for which you are applying a long term environmental plan called Road to Zero, with the aim of achieving a zero environmental footprint throughout the entire life cycle of its products and business activities to 2050.

Faithful to these goals, Sony is increasing the rate of recycled materials in your devices, without sacrificing design or durability. The group has reduced the total use of virgin plastic by up to 60% thanks to Sorplas material, developed by the Japanese company.

Besides, Sony is accelerating its efforts reducing the energy consumption of your products, eliminating plastic from the packaging of newly designed small products and introducing renewable energy.

Fifteen models of Bravia professional screens (including BZ40L series), incorporate these sustainable elements, from the use of Sorplas plastic to the reduction of ink used on cartons, as well as an optional stand to reduce waste and a eco-dashboard to better understand power consumption based on your settings configuration.

New Stella McCartney window displays with professional Sony Bravia screens can be seen and experienced in London stores (United Kingdom); Paris (France); Aoyama (Japan); Milestone (Hong Kong); Milan (Italia); Madrid and Barcelona (Spain) and in the American establishments in New York (in Soho); Costa Mesa (California), Bal Harbour (Florida) and Las Vegas.