RE/MAX Metro reinforces its digital signage solution with Samsung and Smartify

One of the subsidiaries of this real estate agency has maximized its profits and optimized its internal communication thanks to the digital signage solution provided by Smartify and OMN-D displays 55 inches of Samsung.

The owner of a small business in the real estate network RE/MAX Metro was looking for a solution for its St. Petersburg office (Florida) that would maximize the benefits of the privileged location of the franchise. The digital signage was the answer and this was contributed by Samsung y Smartify.

A St. Petersburg ordinance prohibited businesses from posting signs on sidewalks, so the RE/MAX Metro team used storefronts to advertise, connect with the community and share important information. However, The shop windows they installed were obsolete and did not meet their expectations or the quality of the brand..

“They always seemed to fail.”, explains Marcus Martin, President of Brokerage Services at RE/MAX Metro. “They never fit the functionality or vision we had for the screens.”. This was only advertised on one side, Missing a crucial opportunity to connect with people, both inside and outside the office. Besides, There were also difficulties updating the content”.

RE/MAX Metro was also undergoing a transformation in its work environment. With a team of 125 agents working in a hybrid environment, the organization wanted to maintain a strong work culture despite the reduced physical presence in the office. I was looking for an effective way to communicate important information, recognize achievements and celebrate relevant milestones.

With the greatest fluidity of its offices, RE/MAX Metro needed a flexible solution. By using your offices as a workplace, training center, space for events and meetings with clients, its signage needed to be updated quickly to reflect different uses and audiences.

“It is important for companies to invest in digital technology, not only because it modernizes and sets the tone of the office, but also because it is very easy to create content, upload it and ensure it is customized for your business and your customers' needs.”, explains Sara Grofcsik, Executive Director of US Sales at Samsung Electronics America.

Improve visibility and enhance culture

Samsung y Smartify, a network of urban and media panels for retailers, They offered RE/MAX Metro a solution that responded to their requirements, based on digital screens Samsung OMN-D of 55 inch high gloss.

“At this RE/MAX branch, there are two Samsung screens 55 inches double-sided constantly displaying luxury properties, information on the best agents and also offer local ads that can be displayed at any time, either in the window or inside the building”, adds Grofcsik.

This dual screen has screens on both sides, which allows different messages to be presented both inside and outside the windows. Con 3000 nits, Messages on the display facing the storefront remain bright and clear even in direct sunlight. In this way, Internal communication and external pedestrian traffic needs are met.

OMD N series was designed as a high brightness display, ideal for the RE/MAX Metro showcase. Thanks to Samsung's circular polarization technology, Passersby can see the content easily, even with polarized sunglasses. The screen has been designed to function 24/7 without overheating, with dust protection IP5X certification.

as a showcase, a clean silhouette was also important to RE/MAX Metro, and the OMN-D display complies with it by requiring only one power cable and one LAN cable., reducing cable clutter and increasing energy efficiency.

Besides, Samsung and Smartify facilitated the adoption of cutting-edge technology. “Smartify covered the hardware and installation costs, as well as ongoing management and maintenance”, comment Oleg Vyadro, President of Smartify.

By partnering with Smartify for a cutting-edge digital media management platform, RE/MAX Metro obtained a turnkey solution.

“Smartify can personalize our screen and quickly update messages to meet our needs”, said Martin. Regardless of who is in the office or what event is being held or promoted, Screens can be easily updated to suit team needs.

RE/MAX Metro has also opened a new source of income. By allowing other organizations to post ads on their new digital screens, which generates additional income.

Increase participation and generate

Samsung's plug-and-play technology, combined with the system content monitoring and management from Smartify has allowed RE/MAX Metro to quickly update its displays.

In a sector where staying up to date is crucial, the ability to update content quickly has been a game changer. Smartify has optimized the advertising process, saving time and keeping the store attractive and up-to-date.

On the side of the screen, Passing potential customers can see information like featured listings or QR codes that link to real-time searches or luxury offers. On the other hand, Internal communications keep the team informed and coordinated.

“With Samsung and Smartify, We know we are capturing attention with relevant and impactful information and making a good first impression.”, said Martin.

As RE/MAX Metro's needs change, so does programming. With the flexibility to pause regular programming, RE/MAX Metro may highlight information, how to honor an outstanding agent, celebrate a client's success or feature a guest speaker. This feature adds a personal touch, strengthens relationships and fosters community within the team and with clients.

The ability to control the content displayed ensures that all advertising remains aligned with brand values, preserving the integrity of your public image.

While RE/MAX Metro exhibits are located in St. Petersburg, the organization's reach has expanded thanks to the alliance. Through the Smartify network, can access new markets, placing their properties in prominent locations such as Madison Avenue to attract a broader audience and increase their national visibility.