“At Sony we continue to shape the future of AV excellence”, Francesca La Gala

With sustainability as a reference, Francesca La Gala, Trade & Segment Marketing Manager South Europe en Sony, gives testimony during his participation in WHEREAS 2025 how its innovation in professional screens, with intelligent functions for control and supervision, together with advanced production systems contribute to changing the way of working, learn, collaborate and experiment with AV technology, driving your commitment to reducing your carbon footprint.

With a sustainable stand and configured with your latest AV solutions for different sectors (retail, educational, corporate and, for the first time this year, content production), the participation of Sony at ISE 2025 has had a clear message: show the industry how its technology and integrations are changing the way we collaborate, while reducing carbon footprint.

This is what he assures Francesca La Gala, Trade & Segment Marketing Manager South Europe en Sony: “Sustainability is at the heart of everything we do, symbolized by the tree in the center of the stand. Our plan Road to Zero aspires to zero environmental impact for 2050, and we are proud to have achieved the category EcoVadis Gold, that places us between 5% of the most sustainable companies in the world”.

Around the ESG initiatives from Sony, Visitors have been able to learn about their commitment and initiative Making it, Moving it, Using it and Re-using it, in which the company shows the progress it has made towards a more sustainable future in the audiovisual sector, “The stand is divided into four main areas, and each of these areas reflects our commitment to sustainability”.

Creativity and social value

Under this vision, Francesca La Gala emphasizes that “our mission at Sony is clear. We strive to fill the world with emotions through the power of creativity and technology. This year we focus on generate social value, allowing our clients to make informed decisions, Data-driven and tailored to your specific needs. Together with our partners, We do not limit ourselves to offering cutting-edge solutions, "But we are committed to building a more sustainable future for the audiovisual sector.".

This is how it has been displayed in each of the areas of its space at ISE 2025, as in the one dedicated to retail environment, in which the technological collaboration with the fashion designer stands out Stella McCartney (more details in Digital AV).

“They have chosen our screens Bravia BZ40L to transform eleven flagship stores around the world, between London, Paris and New York -explains-. Thanks to our innovative Deep Black Non-Glare technology, Our screens not only offer exceptional quality, but they are also in line with Stella's environmental values”.

Another of the solutions that Sony has presented for the retail sector is SPICY, your new artificial intelligence analysis technology to transform stores and enrich customers' shopping experience.

“This innovative solution uses AI cameras to track of the participation in real time, which provides retailers with valuable information for the content optimization, while ensures data security analyzing only the metadata, without storing personal information”, La Gala points out.

Control and monitoring in the cloud

Around their Bravia 4K professional displays, The company explained to visitors in its corporate area the possibilities of Remote Device Manager (RDM), your new service provisioning, cloud-based control and monitoring, “which will save integrators and end customers time and money during installation, operation and troubleshooting and helps reduce carbon footprint”.

Deployed on site via Zero-Touch Provisioning, Sony management explains that “RDM offers new functions for the control and monitoring of our Bravia displays, including the ability to update software remotely, monitor the status of multiple screens, detect abnormal states and take screenshots”.

In the interactive field, The company has exposed its pantalla Crystal Led, “with which partners and clients can experience the live application of an automotive design center. This screen 165” of our serie CH Features deep black surface technology, allowing for exceptional contrast, even in bright environments, and offers a truly unmatched color range”.

Learning and production

Another strategic sector for Sony is education, in whose dedicated area of the La Gala stand the new firmware update version 3 for SRG-A40 and SRG-A12 cameras, “which enhances features such as fixed-angle position and intelligent auto-framing technology, transforming the hybrid teaching and learning experience”.

For the first time at ISE, Sony has shown its complete studio solutions “with a center dedicated to content production. Our offering ranges from mini live production systems to professional content creation systems., with industry-leading AI technology and seamless cloud integration.”.

For Francesca La Gala, "WHEREAS 2025 It is not just a product showcase; is a testament to our dedication to push the limits of what is possible. We invite you to join us on this journey as we continue to shape the future of audiovisual excellence.”.