Sony BCR-AM7 offers AI-based auto tracking

Available through Charmex in Spain and Portugal, the new BCR-AM7 camera Sony incorporates AI PTZ Auto Framing technology to offer automatic tracking in applications that require precise framing in video capture.

With a high 4K 60p PTZ image quality and integrated objective, Sony BRC-AM7 It is an ideal solution Precise and natural automatic tracking of those previously selected moving subjects that require optimal framing, as happens in events, productions and stages.

Available in the Iberian market through Charmex, The Sony BRC-AM7 camera incorporates the AI technology PTZ Auto Framing to facilitate such monitoring. Thanks to this innovation, Video productions are simplified without losing the high quality needed for live events and broadcasts.

In this sense, the company has announced that, in july 2025, will present a new firmware version, in which this Automatic tracking can be performed within a predefined area and any unwanted subject may be excluded.

Optimal image quality

By combining the sExmor RS CMOS image sensor stacking, and compatible with 4K type 1.0, and the last engine Bionz XR image processing, Sony BRC-AM7 camera achieves high-resolution 4K 60p images with little noise.

5K upsampling allows users to capture high-resolution 4K video, and is also compatible with 4K HDR images, that clearly represent both light and dark scenes.

Sony BRC-AM7 integrates a 20x optical zoom and the already known Clear Image Zoom of the company, that offers the maximum resolution with all available pixels for high magnification zoom, maintaining 30x a 4K y 40x a Full HD.

It also incorporates a exclusive electronic variable ND filter, which allows you to adjust the transmittance of the filter 1/4 a 1/128. Users can adjust exposure without modifying depth of field, as well as the light intensity at the level set on the camera to adapt to environments with difficult lighting conditions.

PTZ auto-framing with AI analysis

Sony's PTZ auto-framing technology, with autofocus and AI, Detects and tracks subjects accurately using trait analysis like the skeleton, head and clothes. Its intuitive use and remote control optimize the management of productions and live events.

The new mechanism pan-tilt offers fast movements, soft and silent, with speeds of 0,004 a 180 degrees per second, especially indicated in scenarios that require precise framing, like concerts, sports, etc.

Another benefit is that the Sony BRC-AM7 allows Seamlessly save and retrieve camera compositions with its preset function. Besides, It is integrated into the Sony range, employing ITU709 compatibility, 709tone, S-Cinetone y S-Log3 to simplify color adjustment.

The camera supports Genlock terminals and is compatible with Sony master setup units and remote control panels, which allows multi-camera operation, as well as integration with the manufacturer's switches.

This device has 12G-SDI and HDMI outputs, y 3G-SDI for monitor. Regarding the audio, The BRC-AM7 camera has two channels of three-pin XLR connectors and a φ3.5 mm stereo input.

Other compatibilities are SRT, RTMP, RTSP, ndi and fiber optice, which allows the remote production over IP networks. It is compatible with Visca over IP, the protocol S700PTP and CGI, allowing remote control of cameras using external commands.

Besides, The BRC-AM7 model is compatible with the protocolo free-d, which is commonly used in virtual productions with augmented reality (RA) and virtual reality (RV).

With the BRC-AM7, “Sony raises the standard in PTZ cameras, combining exceptional image quality, AI auto-framing technology and advanced integration into professional workflows. Its compact design and compatibility with IP and virtual production make it an essential tool for events, live broadcasts and high-level productions”.