SNA designs a multi-screen Led video façade in 5 Times Square

The new DOOH surprise factor in the New York City center of Manhattan is a large LED video wall of SNA Displays, composed of six large-format pieces, to show dynamic digital advertising of great impact to the thousands of people who pass through this area daily.

Located in a building 37 plants from downtown New York, SNA Displays has designed a multipantal LED video facade commercial that allows advertisers to dominate an iconic corner near the iconic Times Square in Manhattan, in front of the busiest subway station in the city.

Sensory Interactive, property representative 5 Times Square, has been responsible for selecting the technology and design of this large digital display wall, composed of six Led screens of the Empire outdoor series de SNA Displays, with a distance between pixels of 8 mm.

These Led screens show dynamic advertising with great visual impact, under the management of the foreign media company (OHH) New Tradition, of the best brands to hundreds of thousands of visitors and residents who pass through this busy area of ​​the city every day

With a total visual surface of more than 930 m2, this huge Led video display system, unique design and 25 meters high, wraps around the street corner 7 and the 42.

SNA Displays manufactured custom elements to provide the main Led screen with a characteristic peak, imitating the shape of the skyscraper 5 Times Square. Con 19 meters wide, the one that wraps the corner contains more than 7,8 million pixels (3.150×2.480p) in 467 m2 of surface area.

The second largest screen, facing the street 7, measures approximately 11.9×20,3 metros, with a 1380 resolution×2.640p and a short return to offer Greater visibility in the north direction.

The others two LED screens, oriented in this case to the avenue 42, They have dimensions of 10.3×14,7 metros (1.290×1840 pixels) and 10.3×10,3 metros (1.290×1.280p). The entire installation has been carried out by North Shore Neon.

“Given the unique design and magnitude of this facility, We are extremely proud - he stated Pete Simon, SNA Displays sales director-. We are honored to earn and maintain the trust of some of the most prolific developers in the world. outdoor advertising y, of course, work on the largest and most complex LED screen projects”.