Sony and Ameria bring AI and spatial reality to retail

In DSSE 2025, Sony its innovative Spatial Reality Display is presented (SRD) integrated with Touchfree Interaction technology Ameria, powered by AI, to deliver a new level of immersive and personalized in-store experiences.

In Digital Signage Summit Europe (DSSE), which is being held in Munich until next Friday 23 of may, Sony is showing its innovative Spatial Reality Display (SRD) integrated with the Ameria Touchfree Interaction technology, driven by artificial intelligence, to deliver a new level of immersive and personalized in-store experiences.

Designed to meet modern expectations, The collaboration between Sony and Ameria offers customers the possibility to interact with products and personalize them in a compact and spatial 3D environment, without the need for wearables or touch screens.

Retailers can offer dynamic and intuitive experiences that allow buyers to view products, fully personalized options and relate to brands.

The system takes advantage of the space reality screen Sony's next-generation technology to create realistic three-dimensional images that float in space, while Ameria's Touchfree technology detects gestures, gaze and proximity to allow natural and fluid interactions. This fusion of technologies offers a seamless, contactless journey from product exploration to customization..

“We believe the future of retail lies in immersive and intuitive customer journeys”, states Matsumura Motoki, Sony Europe PDS Marketing Director. “Combining our Spatial Reality Display with Ameria's innovative AI technology, We are enabling retailers to offer interactive, contactless experiences that were previously unimaginable.”.

The Sony SRD reduces store storage needs by allowing product variations to be presented virtually via a Immersive, gesture-controlled 3D interaction.

On the one hand, This improves customer interaction and, for another, reduces physical inventory needed. Retailers can operate in smaller spaces while still offering a wide range of products. Besides, high value items, like jewelry, can be displayed captivatingly and safely, eliminating the worry of theft or damage and maintaining the premium experience of luxury.

“Our collaboration with Sony demonstrates the power of combining advanced visual technology with AI-powered interactivity”, states Albrecht Metter, founder and CEO of Ameria. “Together, We are helping our clients create meaningful connections with their customers by making discovery, “personalization and commitment to the product are more intuitive and attractive”.

Retailers and integrators visiting Digital Signage Summit Europe will be able to experience Sony's spatial reality and Ameria's AI technology in action and discover how these innovations are paving the way for the future of customer engagement..