Media Agency Group creates a pioneering platform to analyze and evaluate DooH campaigns

This platform -called View- offers your UK customers complete visibility of their campaigns in the 94% of the country's DooH digital market.

The UK's independent agency Media Agency Group has developed an advanced software platform, called View, to know and evaluate in detail the activity and impact of your campaigns Digital-out-of-Home (DooH).

To do this, View is integrated into 13.743 Active screens (what the 94% of the UK digital media network) and allows customers to get information from consumers about their creativity; evaluate their reactions and be able to adapt before going to market, which is vital to ensure that the content is perfectly adapted to your target audience so that it relates positively.

Until now, The measurement systems of outdoor digital campaigns have had lights and shadows in the industry, as some have not been quantified. “View offers independent analysis of digital delivery (Based on unique data collected from your core audience groups) and, In addition, has instilled the long-awaited confidence in an ever-expanding market, as client budgets are increasingly shifting to digital formats”, point from this agency.

This retina tracking software platform provides more data on the exact elements of an ad that grab customers' attention and accurately measures what audiences have seen, which allows customers to adapt their creativity to the maximum and with greater guarantee of success.

John Kehoe, CEO of Media Agency Group, señala que “la industria DooH está evolucionando rápidamente, But campaign measurement and accountability has been a difficult area to quantify to date.. We have the 94% of the UK digital display network connected to our software platform, which gives our clients more fluidity when it comes to really adapting campaigns to meet consumer needs”.

Regarding the platform developed and its adoption in the market, The forecast is optimistic: “We see great value in being able to offer them full transparency of campaigns and look forward to working with them to create engaging content that has been tested and tested ahead of launch dates.", Kehoe says.

According to the estimates provided by this company, the DooH market shows no signs of slowing down and the latest studies suggest that it will grow more than 40% for the year 2020, after recently beating Out of Home for the first time (Ooh) traditional.

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