Rave Cinemas launches a network of digital signage with Neocast of Real Digital Media

U.S. cinema chain Rave has launched a new digital signage network with Real Digital Media's Neocast Media Server software to manage various applications such as digital menu boards, schedules, Ticket Availability, Real-time promotions and prices on the 66 Movie Theaters Chain.

Real Digital Media, digital signage platform provider Neocast, and Rave Cinemas, the fifth-largest movie theater chain in the United States, Rave Cinema Orchestra has announced a strategic digital signage initiative to create a digital experience for audiences across the Rave cinema chain. Rave has extended its digital signage network across the Rave circuit of 66 Movie theaters, with the latest display taking place in the Las Vegas Town Square 18. This facility includes sixty-five (65) Monitors that service a variety of use cases.

Rave Cinemas Network Replaces Traditional Signage at the Box Office and in Ads with Digital Monitors. The digital signage network will also be used to find theaters, Auditoriums and promotions of future films. All theaters will be programmed and monitored from Rave's Dallas headquarters using Neocast Media Server management software. This network application monitors network status and effective performance and communicates programming content and instructions to the operators in charge of the monitors.. Rave has chosen the Neocast Media Placer Z to power high-definition content across the network. Content includes Silverlight applications that are designed to provide the public with schedule information, Ticket Availability, Real-time promotions and prices, apart from providing search information.

Bryan Rakowski, Head of SVP Technology at Rave Cinemas, commenting on Rave's initiative in digital signage and his decision to partner with Real Digital Media, has declared: "Rave has built its business and reputation by focusing on the movie-going experience and pioneering the use of new technologies and alternative programming. It makes perfect sense for us to extend our digital footprint from the box office to the lobby and theatre using digital signage. Real Digital Media has differentiated itself from the crowd with a platform that seamlessly adapts to all our content needs and use cases, while it can be easily adjusted to meet the demands of communities that want to enjoy cinema in almost all their lives. 1000 screens in 20 states".

Ken Goldberg, President of Real Digital Media, has added: "The breadth of digital signage applications Rave uses in a single theater with our Neocast platform is a testament to their ingenuity and the sophistication of their content strategy. By means of a combination of video integration, Media & Real-Time Data, the audience of Rave Cinemas is enjoying a very interesting visual experience that is timely in the delivery of relevant information. Rave has truly maximized the flexibility inherent in our software platform and we look forward to continuing to help them advance digital signage applications across the theater circuit.".