The company Potion Design has developed the Perch Interactive, a new concept of showcase in which together with the physical product, information relating to it is projected as available sizes, colors and user feedback.

Potion Design, a small startup of four people working on the application of presence sensors and projection technologies on surfaces in commercial spaces, have presented the Perch Interactive, an interactive display that combines the physical object with expanded information that includes its characteristics, your price and inventory availability information based on size.

Perch Interactive transforms practically any flat surface into a dynamic and interactive showcase that invites consumers to touch and take the products by showing animations and more information about them in a simple and very attractive way to the eye.

The Perch system includes a digital projection unit and easy-to-use interactive software. This software recognizes the presence of the products placed on the display and can detect when a customer is interacting with them, allowing you to build an entire experience around a product.

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by • 11 May, 2012
• section: Digital signage, Dynamic advertising