On the occasion of the opening of a new headquarters in the technological district of the city of Buenos Aires, Tgestiona, the Telefónica Group business process outsourcing company, has installed in the new building the onthespot dynamic marketing service.

Tgestiona, the company's outsourcing of business processes of the Telefónica GroupHe has opened a new headquarters in the technological district of the city of Buenos Aires, located in Iguazu 341, in the traditional neighborhood of Parque Patricios. With an investment of more than 64 million pesos, was designed and built considering the latest trends in shared spaces or "coworking", allowing you to take advantage of the integration and constant collaboration of work teams. 550 people who previously were scattered in buildings more than 7 students work at the new headquarters.

The new building was inaugurated in a ceremony attended by the Minister of economy, Amado Boudou, and the head of Government of Buenos Aires, Mauricio Macri, who were received by the President of the Telefónica Group in Argentina, Luis Blasco Bosqued and the general manager of Tgestiona, Juan Carlos Lannutti.

To promote the corporate internal communications with employees, Tgestiona opted for the dynamic marketing service of onthespot, a screen which shows corporate content building and welcome, and by the service of piped music to liven up the stay of the workers in the gym while doing physical exercise. Thus, these services have become a powerful tool that allows you to promote and maintain a direct communication with employees, moreover, providing not only a modern image and appealing to the building, but also to those who visit it.

The solutions implemented by onthespot cover throughout the lifecycle of a dynamic marketing with a 360º solution project: from initial consultancy, choice and implementation of devices, up to the development, production and maintenance of the communication channel, thanks to its own unique technological platform capable of managing the operation of the service in a centralized and efficient manner.

Los servicios de marketing dinámico e hilo musical de onthespot forman parte de un amplio catálogo de soluciones diseñadas para activar el punto de venta. A través de una plataforma tecnológica propia, onthespot ofrece servicios de comunicación digital y contenidos audiovisuales, que permiten a las empresas comunicarse de forma efectiva con sus clientes y empleados en todos sus puntos de relación, enriqueciendo y mejorando su experiencia y aumentando la rentabilidad.


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By • 5 Dec, 2011
• Section: Digital signage

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