Domino's Pizza has found the perfect weapon smartphones for advertising. The fast food chain has launched a new interactive campaign in the UK consisting of 6,000 billboards located at bus stops that combine marketing with mobile augmented reality.

Taking advantage of the possibilities offered by augmented reality for marketing and advertising, brand Domino's Pizza has launched a new interactive campaign in the UK that combines this technology with mobile marketing in more than 6,000 billboards located at bus stops. Developed by the company's applications for mobile devices BlipparInvites customers to become fans of Domino's order to get exclusive discounts, in addition to order and pay for their pizzas from their smartphones.

When users download the application can interact with any of the fences and take advantage of discounts and promotions. The intention of the company is to enable customers with local deals and more powerful than the QR codes, for example interactivity. Domino's and will have total availability and great impact of customers through technology plus augmented reality.

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By • 9 Jan, 2012
• Section: Dynamic advertising, Augmented reality

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