Blippar de Kelly Brook, or how to interact with augmented reality to sell nail polish

The fashion brand New Look has developed a new interactive display window powered by the augmented reality application Blippar for its new store concept in the Marble Arch neighborhood in London. POS materials enabled with the Blippar app allow clients to try on 'virtually'’ the new nail lacquer collection created by British model Kelly Brook.

The British retail chain New Look has launched an innovative retail concept in its store in the London neighborhood of Marble Arch with a display window enabled with an application Blips POS by model Kelly Brook for her new range of nail polishes. The store is one of the new premium boutiques with cutting-edge technology that includes the Blippar with Kelly Brook POS.

Clients can 'blip'’ the POS to upload multimedia content that will allow them to try the new Kelly Brook nail polish collection, as well as have your photo with the model and watch an exclusive New Look video of Kelly talking about her new makeup range. To 'blippear'’ the display window, Customers need to download the free Blippar app and scan Kelly Brook's signature to upload interactive content. This augmented reality retail experience is the first of its kind on the high street and sets a new precedent for all New Look stores..

James Shepherd, Blippar Business Development Director, has commented: “This is a breakthrough moment for both Blippar and New Look. Being able to work with the New Look team to create interesting and engaging content for your customers to interact with while shopping brings a new dimension to browsing.. The display window looks fantastic and we can't wait to see it implemented in other New Look stores. Having Kelly Brook involved in this just adds to the excitement”.

For your part, Natalie Head, jefa from Multicanal by New Look, has pointed: “Marble Arch, Blippar and Kelly Brook are the perfect ingredients to showcase New Look's multi-channel vision, resulting in an innovative and unique shopping experience. Blippar technology allows us to continue guaranteeing that our girls continue to look good, feeling good, and what is more important, having fun”.

Did you like this article?

Related articles