The latest innovation is called Vital Media dB TV, live TV framed with digital signage content tailored to the client to promote their products and services in waiting areas and retail spaces.

The innovative digital signage company vital Media has announced the launch of dB TV, display the ultimate solution for company stores designed to engage, entertain and inform customers in the retail sector and in waiting rooms. dB TV emits a customized product for a distributor, dealer or brand and service messages with television programming directly elected by the retailers.

According to Ben Stagg, director of research and development of Vital Media, this makes dB TV is ideal for use in waiting areas and retail establishments for cars, motorcycles, sports equipment dealers outdoor activities and market vendors accessories.

“dB TV propone a los clientes la combinación perfecta de entretenimiento y mensajes de marketing relevantes y oportunos mientras esperan, maximizando todas y cada una de las oportunidades de venta”, ha señalado Stagg. “No sólo informa, recuerda e influye en los clientes en el momento de la compra con anuncios digitales, sino que los entretiene con la programación de TV en directo. Cuando los clientes se divierten, el tiempo percibido de espera es reducido, lo cual se refleja positivamente en su experiencia global y fomenta el negocio”.

Para su programa inaugural de dB TV, Vital Media se ha asociado con Michelin y BFGoodrich para ofrecer una solución a los distribuidores de tractores y maquinaria agrícola Mast. Anuncios de Michelin y BFGoodrich pasan por la parte inferior de la pantalla mientras que anuncios full-motion del distribuidor Mast circulan por la parte derecha de la pantalla. El restante 70 por ciento de la pantalla funciona como un televisor normal, permitiendo a los comerciantes sintonizar el canal y utilizar el servicio de cable o satélite, si lo desean.

Available as a turnkey solution with a television screen 40 or 46 inches or as a conversion solution capable of adapting to an existing TV, dB TV is eligible to receive 100% co-op and reimbursement of AMF, according to the company.

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By • 26 Jan, 2012
• Section: Digital signage, Dynamic advertising

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