The Spanish Outdoor Advertising Association (AEPE) celebrates the XXII Outdoor Advertising Conference, to be held from 19 to 21 June at the Las Arenas of Valencia, with research and the possibilities of dynamic digital advertising as key issues.

Days AEPE 2012

Research and creative possibilities of digital outdoor advertising are the central themes of the XXII Outdoor Advertising Conference organized by the Spanish Association of Outdoor Advertising (AEPE), held from 19 to 21 June at the Las Arenas.

As noted by the organizers, these two issues are essential at the present time "thus highlighting the need to optimize budgets, such as the pursuit of ROI to endorse and ratify the results. You need to analyze the effectiveness and profitability in each of the actions, which will help us to improve them and learn for the future. "

Days AEPE 2012The program of the XXII Conference Outdoor Advertising focuses on research papers of the medium, which allows advance knowledge and measurement of effectiveness; and creativity, which should aim to highlight each of the actions taken to impact, be remembered and achieve the necessary visibility.

During the conference other topics of current interest in the environment, as knowing the direct experience of some major advertisers outdoor signage, digital signage, as well as creative proposals for the new generation of advertising that are finishing the race will also examine the University Jaume I of Castellón de la Plana.

The opening of the XXII Conference Outdoor Advertising will be done by Antonio Morales, president of the AEPE and commercial and marketing director of Cemusa, which give way to the first presentation of José María Sanabria, CEO of GroupM Spain, with the theme "Exterior in time real time ", which will analyze the possibilities and interactive experiences on the media with smartphones, smartphones, tablets and other equipment.

Other papers that greatly affect research on the environment are to be delivered by Isabel Delgado, OMD Insight, and Sergio Rodriguez, OMD Head of Insight, entitled "Measuring the new exterior" presented by José Alberto Amaro, commercial director of 014.

Days AEPE June 2013Meanwhile, Angel Ballesteros, director of innovation WorldWide Posterscope, will present the "Data and information, the new gold," whose subsequent discussion moderated by Joaquín Verona, president of VSA.

Paloma Martín, directora de media y digital en Milward Brown, y Adolfo Fernández, client dervice director en Milward Brown, presentarán la ponencia “OOOOOOOOH!! Los 20 segundos de fama”, con un coloquio posterior moderado por Rosa Pérez Plá, de Apha.

Raúl Devia, director de investigación de Maxus, hablará sobre “Nuevos targets de interés para OOH: una forma de contrato eficaz para nuevos targets comerciales”, en una ponencia moderada por Carlos Santos, de IEPE. Y el mayor especialista en la medición de audiencias en el medio exterior en España y también con amplio reconocimiento internacional, José María Cuende, CEO en Cuende Infometrics, mostrará las novedades en este campo con la ponencia “NEXT.ERIOR: Cómo aumentar y mejorar la medición de OOH sin morir en el intento”, cuyo coloquio será moderado por Concha Machín, gerente de espacios y diseño de Publimedia.

Days AEPE 2012La creatividad, el segundo tema clave de estas jornadas, será analizada por Quito Leal, director creativo de McCann Erickson Madrid, con el título “El medio extrovertido”, un ponente que presentará Ernesto Gutierrez, de Gran Pantalla y directivo de AEPE. Otra de la ponencias versará sobre la importancia de las ideas llevadas a cabo en este medio, “La Publicidad Exterior en nuestro interior”, que impartirá Juan Mariano Mancebo, director creativo y socio fundador de la agencia Diluvia, y será moderada por Fernando Contreras, adjunto a la dirección general de Malla.

Por parte de los anunciantes habrá dos ponencias de interés, con el denominador común de competir en el sector de bebidas (sin alcohol y otra con alcohol). Respectivamente, Susana Bullido, de Coca-Cola, una de las marcas clásicas que siempre ha apostado por la publicidad exterior, ahora cada vez más en el entorno digital DooH; y José María Bardají, de Bacardí, analizará la importancia del medio para las bebidas alcohólicas con el título “Marcas y milagros”, cuyo coloquio posterior será moderado por Carlos Santos, de IEPE y directivo de la Aepe.

Institutional communication through outdoor advertising will also have their place in this conference with a presentation by Juan Antonio Pagan, deputy general manager of Information and Communication of the Ministry of Public Works, and a subsequent discussion moderated by Carlos Arroyo, Sanca. Finally, the closing of the conference will be headed by Concha Machin, vice president of the AEPE and manager of space and design Publimedia.


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By • 6 Jun, 2013
• Section: Display, Events, Training, Business, Dynamic advertising

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